The process is more candidate-driven and highly competitive.
The goal of the employer brand is to attract high-quality employees and build a reputation in the market as well.
More than 76% of candidates look for an attractive place to work in.More than 94% of candidates apply for a job if the company manages its employer branding.
You can also enhance your employer brand through Zoho consulting.Tips to Enhance Your Employer Brand:-1] Develop a Proper Content StrategyTo build a strong employer brand, it’s important to build a strong content strategy.
You must create a multi-channel and comprehensive content strategy that will help to engage your target candidates.Content strategy can be a time-consuming affair, but it will surely give you results in the long run.
Candidate personas also help you to personalize the recruiting content.
According to a recent study, 78 percent of the job seekers today say that the overall candidate experience they get today replicates on the company’s work culture and they are possibly to reject if they have a bad experience.This only means being valued is becoming more important than the brand they work for or the salary they get paid.
Due to this, right from large-cap to midcap and small-cap firms all are now keen on raising the stakes high in terms of employer branding.
Some are heavily investing to hit the right chords at the right time.What is Employer Branding?To define employer branding, let us take the example of the Tata Group and the Founders.
Tata Group is the most respected organization in India and the entire world.
Unlike the Ambani family, they are not the richest.
But, a major part of their profits goes into philanthropic activities.Even during the 2008-09 global recession times there were media reports of Tata reducing its workforce, but on the other hand, they were helping the same employees to get a job elsewhere.Therefore, in India, several people in Tier-1, 2, 3 and 4 cities are keen on having a career with the Tata Group.
According to a recent study, 78 percent of the job seekers today say that the overall candidate experience they get today replicates on the company’s work culture and they are possibly to reject if they have a bad experience.This only means being valued is becoming more important than the brand they work for or the salary they get paid.
Due to this, right from large-cap to midcap and small-cap firms all are now keen on raising the stakes high in terms of employer branding.
Some are heavily investing to hit the right chords at the right time.What is Employer Branding?To define employer branding, let us take the example of the Tata Group and the Founders.
Tata Group is the most respected organization in India and the entire world.
Unlike the Ambani family, they are not the richest.
But, a major part of their profits goes into philanthropic activities.Even during the 2008-09 global recession times there were media reports of Tata reducing its workforce, but on the other hand, they were helping the same employees to get a job elsewhere.Therefore, in India, several people in Tier-1, 2, 3 and 4 cities are keen on having a career with the Tata Group.
The process is more candidate-driven and highly competitive.
The goal of the employer brand is to attract high-quality employees and build a reputation in the market as well.
More than 76% of candidates look for an attractive place to work in.More than 94% of candidates apply for a job if the company manages its employer branding.
You can also enhance your employer brand through Zoho consulting.Tips to Enhance Your Employer Brand:-1] Develop a Proper Content StrategyTo build a strong employer brand, it’s important to build a strong content strategy.
You must create a multi-channel and comprehensive content strategy that will help to engage your target candidates.Content strategy can be a time-consuming affair, but it will surely give you results in the long run.
Candidate personas also help you to personalize the recruiting content.