While the web was the biggest trend of earlier years of the decade, the last couple of years were completely about the growth of mobile applications.Now mobile applications have become a major point of communication between businesses and consumers.
Here are some statistics that show the significance of mobile phones today.Nearly 90% of mobile internet time is being consumed over apps.Google Play Store has more than 2.9 million apps presently,Every month, nearly 100,000 new Android apps get released in Google Play Store.79% of consumers are inclined to use apps for e-commerce shopping instead of using a website.Consumers view 286% more products and add items to care while browsing through apps.
Needless to say that developing a mobile app has become a critical need of contemporary businesses if they want to keep on earning huge revenues and thrive.Actually, this is a stage of transformation for both Startups, SMEs, and enterprises, as they have to adapt to technology and changing consumer interest.
Let's find out the answer.Why Invest In Mobile Apps In 2021?There are a number of reasons that indicate the need for a mobile app for businesses; let’s take a quick glance at some most prominent.Consumers prefer mobile applications to buy, interact, and complain about services/products.Mobile apps have a higher conversion rate than websites and other channels.When you invest in mobile apps, you acquire a tool that helps you achieve improved marketing communication.The open rate for emails is 20%, while the push notification open rate on the mobile app is 60%.Mobile apps allow you to create a personalized consumer experience to boost revenue and lead generation.
It offers you the opportunity to access the global market and create a blazing brand presence.So, aren't these reasons enough to secure a mobile app in 2021?Surely, you would have understood how rich mobile apps are when it comes to catering communication platforms between businesses and modern consumers.
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