Amazon issued a patent last week for a new technology that enables Alexa to track consumers’ physical, emotional, and behavioral states.
This technology allows Alexa to detect audible cues, such as cough or tone, how the user is feeling, emotionally or physically, and provide responses based on that information.For example, when a user requests voice recognition, Alexa coughs or sniffles, the assistant can respond by asking if the user wants to order the lounges.
Alexa can also use consumer demographic and behavioral information such as age, location, accents, and past search and purchase behavior.Alexa’s ability to constantly monitor and respond in real-time paves the way for brands to communicate with consumers in a simple way, which helps to increase brand awareness and increase voice purchases.
Here’s how:It exposes users to relevant skills they don’t use.
For example, if a user is diagnosed with anxiety through their voice, the voice assistant may suggest an unknown stress relief skill to the user.This allows Alexa to target consumers with brands related products and information.
Alexa can seemingly surface certain products based on consumers ’physical or emotional state at that exact moment, which can increase voice purchases.