What with the extra government funding and university-affiliated incubators in cities like Toronto, now is a great time to be an aspiring entrepreneur.

Eventually though, the everyday hustle and grind can bring you out and you may realize how daunting it is to drive your company to profitable success.

The good news is that social media platforms have made it easier to reach a larger audience with relatively less effort.

Set up a solid presence on that platform by putting out valuable content on a consistent basis.

Content is not just limited to articles or blogs either.

Content marketing is one of the most effective ways to improve your SEO results these days.

Look, we know running a business can be expensive and you are worried about money all the time.

When you tackle marketing all by yourself, you run the risk of wasting not only money but also valuable time on marketing.

The reality of hiring a marketing team

Of course, it makes obvious sense to delegate your digital marketing services if you are just starting out.

Unless you have years of experience in marketing, you may as well be pouring your hard earned money into an expensive pipe dream.

If you really want to save money and devote your energy towards business growth, a remote digital marketing agency may be able to help you achieve your goals.

‘Social marketing’ was born as a discipline in the 1970s, when Philip Kotler and Gerald Zaltman realised that the same marketing principles that were being used to sell products to consumers could be used to sell ideas, attitudes and behaviours.

Nearly fifty years later, we use ‘social media marketing’ as a way to promote products and services on social media platforms and websites.

In a world where clickthroughs equal money and social proof is paramount; an engaging social media marketing strategy can propel your product or service a long way towards your business goals.

Digital marketing is not a magic pill for all of your sales and marketing woes.

Creating a content for a generic audience never works unless you have infinitely deep pockets.

Creating specific buyer personas will help you target the right people, in the right location, at the right time – and send them the right messages.

Digital advertising has become an indispensable medium for marketing businesses of every size.

A display ad generally appears on third party websites that are related to the content or service being advertised.

Display ads can be created as static images, floating banners,texts, flash, pop-up ads and even wallpapers.

Costs for display ads are often based on Cost Per Thousand Impressions (CPM) or more accurately “cost per mille”.

Another form of digital advertising is called Search Engine Marketing (SEM) and uses paid advertisements that appear on search engine results pages (SERP).

With search engine marketing, advertisers bid on keywords that are frequently used by people searching for particular types of product or services.

We did a review of current digital trend and here is what we found.

What with the extra government funding and university-affiliated incubators in cities like Toronto, now is a great time to be an aspiring entrepreneur.

Eventually though, the everyday hustle and grind can bring you out and you may realize how daunting it is to drive your company to profitable success.

The good news is that social media platforms have made it easier to reach a larger audience with relatively less effort.

Set up a solid presence on that platform by putting out valuable content on a consistent basis.

Content is not just limited to articles or blogs either.

Content marketing is one of the most effective ways to improve your SEO results these days.

He starts making a business and marketing plan, even hires a developer.

Somewhere down the line, Joe starts reading up on all the internet marketing gurus, gets super-confused with everything out there and loses direction – along with the money he paid the developer.

Nearly half the number of businesses started in 2019 will shut down shop by the end of the year.

It all comes down to consistent branding and content creation.

Even if you have deep pockets and strong investors to back-up your endeavour, without consistent virtual contact, your customers will forget about you.

If you do it right, consistent branding will help you convey a unique message while keeping your content interesting.