Blue Edge  Business Solution

Blue Edge Business Solution

Blue Edge Business Solutions is a Digital Marketing Consulting firm located in beautiful Savannah, Georgia.

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One of the best ways to tap into your market with precision is to run Facebook ads for your small business.Create an ad that speaks to your audience, and then target multiple audiences with precision down to basic demographic information like age, location, and education to even more specific targeting parameters like interests, hobbies, and occupation.When selling directly to the consumer, Facebook ads give you the power to target your specific audience, make available special offers, and showcase your product in its absolute best light with photo and video.When it comes to generating leads, Facebook ads give you the tools you need to target and attract your ideal customer.Creating a lead magnet (a downloadable guide or free webinar) that requires the interested party to enter their email address in exchange for the valuable content is the best way to gather leads quickly from Facebook.Create an ad that promotes your lead magnet, and then promote it heavily to your targeted audience — which again can be as specific as you like.
It should paint your organization in the absolute best light, and it should serve to intrigue and entice potential clients to the degree that they reach out to you for more information and become leads, and ideally, clients.If your website is shirking its duties in any way, you’re likely losing out on valuable lead generation and potential clients.If no one can find your website, no one can learn about your business and the good or service you provide.SEO stands for search engine optimization and it’s what helps your website pages rank at the top of search engine results.When a potential client does a Google search for your product or service, you want your business to be one of the very first results they see.Too much text means you haven’t nailed down your message to a concise, engaging one that captures attention right away.
SEO is an acronym thrown around a lot in the web development and content writing world.And even further, do you know how valuable it can be for any business owner trying to maintain an online presence?Read on for a primer on SEO and why it matters for your business.Moz.com defines it as, “SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.” In other words, search engines like Google send crawlers through websites to gather content and information.When you enter search terms into a search engine, strong SEO helps Google to know that your site has the information and content that matches with your search.A few quick SEO Tips Keywords are key.
Small businesses are the backbone of the American economy, accounting for more than 60% of jobs given in the private sector.Nevertheless, they face stiff competition every day, so small business owners are constantly trying to look for ways to stay ahead of the curve.Marketing efforts can be quite costly and could prevent business owners from focusing time, energy, and money on core business matters like inventory and payroll.Fortunately, the emergence of digital marketing has leveled the playing field for small businesses by giving them access to avenues that only bigger companies have been able to exploit in the past.How Does Digital Marketing Help?The main benefit of digital marketing to any small business is the ability to reach a wider audience at a fraction of the cost of conventional marketing methods.The following are some of the most commonly used strategies used by small businesses to reach more consumers.Website DevelopmentA website serves as the virtual storefront of a business.No longer do existing and potential customers have to visit a physical location or even call a number just to be able to make inquiries and purchases.With the millions of websites and social media ads that compete for the viewers’ attention at any given time, a well-executed graphic design concept can be the key to snagging a new customer or two.
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