sammy kelvin

sammy kelvin

Foodie by heart, Sammy carries 10 years of experience into marketing and Brand Promotions

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Cloud accounting software is similar to traditional, on-premises, or self-install accounting software, only the accounting software is hosted on remote servers, similar to the SaaS (Software as a Service) business model.Data is sent into “the cloud,” where it is processed and returned to the user.All application functions are performed off-site, not on the user’s desktop.In cloud computing, users access software applications remotely through the Internet or other network via a cloud application service provider.Using cloud accounting software frees the business from having to install and maintain software on individual desktop computers.Cloud accounting solutions also allow employees in other departments, remote or branch offices to access the same data and the same version of the software.You can deep dive to know more about Cloud Accounting here.
WHAT IS A BUSINESS IMPACT ANALYSIS?The Business Impact Analysis (BIA) is a process to establish business continuity requirements by identifying time-sensitive activities in an organization, based on the impact stemming from a disruption.The process also includes identifying supporting resource dependencies and establishing recovery time targets.The major outcomes associated with the BIA include:Prioritizing the in-scope products and services, which double as strategic business continuity priorities, that must be protected and how quickly product/service delivery must resumeInventorying business activities and resources to establish what needs to be protected and/or recovered following the onset of a disruptionEstablishing recovery timeframes that help the organization determine when resources need to be recovered and help in prioritizing risk treatment options and selecting response and recovery strategies.Recovery time objectives (or RTOs) should be established in such a way that, if achieved, would enable an organization to meet its strategic priorities.You can deep dive in detail to know more about Business Impact Analysis here.
Running a small business is a bit like walking a tightrope – it’s thrilling, but it comes with some risk.It can be hard to know which risks to take and which to avoid.And what about the ones you can’t see coming?This is why business owners need insurance – to help them reduce risk so their business can thrive.Why do you need business insurance?Claims and lawsuits are expensive, and you can be sued even if you haven’t made a mistake.Small business liability insurance, including commercial liability insurance, can protect you and everything you’ve worked for.If someone slips and falls in your place of business, or if an unhappy customer sues you, you could be looking at a potentially devastating lawsuit.What you need to know about business insuranceTo help small business owners understand the nuts and bolts of business insurance, we created the Business Insurance 101 guide. 
A modern marketer knows the power of great content.But once you’ve woven keywords and engaging copy to create the perfect piece, what’s next?How do you get your carefully crafted asset into the right hands?Or any hands for that matter?Sometimes we need a little help getting our content in front of the right audience.That’s where content syndication comes in.What is B2B Content Syndication?Content syndication is a way to share your content with new audiences.Instead of promoting on your own site, content syndication republishes your content on third-party platforms.
Online lead generation is difficult.There’s no way around it.There are tons of companies competing for the attention of a finite group of website visitors, and the content marketing world is only getting noisier.So this leaves you with three broad options:Bring in more valuable and relevant trafficCreate better, more enticing offersOptimize your lead generation pathways on your siteThe first two topics have been touched on many times before.This article will cover lead generation software and tools that help you reduce friction and increase the conversion rate of website visitors to leads.This will include both paid and free tools.Take a look at  these 15 of the best Lead Management Software now.
Artificial intelligence (AI) refers to the ability of machines to understand the world around them, learn and make decisions, in a similar way to the human brain.Thanks to AI, machines are getting smarter every day.Contrary to popular depictions of AI, this doesn’t mean that machines will become our evil overlords (not yet, anyway!).When you strip away the sci-fi predictions and “be afraid” hype, it’s clear that AI is making a very real, very positive contribution to the world – particularly when it comes to AI in business.You’ll already be familiar with some of the ways in which organisations are harnessing AI:Smart assistants, including Siri and AlexaCustomer service or helpdesk chatbotsFacial recognition technology, like that used by FacebookPersonalised recommendations on platforms such as Amazon and Netflix
Companies still resort to legacy methods like spreadsheets for tracking and managing leads.However, this is an extremely inefficient process and can impede the conversion of approximately 70% of leads, according to Zoho.A dedicated lead management system is required to apply strategic techniques to gain new leads and ensure maximum leads reach the final conversion stage.A lead refers to any individual or company that could be interested in your product.The process of lead management uses the details provided by a lead to systematically categorize them and plan the action points.You can then follow up on different leads or retarget them with content, depending on where they stand on the marketing funnel.For example, when a C-level representative in B2B reaches out using your website’s contact form, this can be regarded as a bottom-funnel lead – your sales team can directly reach out to the individual and commence the acquisition of the account.On the other hand, someone who has visited your website more than three times can be considered a top-of-the-funnel lead.
Visual search uses real-world images (screenshots, Internet images, or photographs) as the stimuli for online searches.Modern visual search technology uses AI (artificial intelligence) to understand the content and context of these images and return a list of related results.It has a host of applications in the eCommerce industry, particularly for fashion and home decor retailers.Visual search allows retailers to suggest thematically or stylistically related items to shoppers in a way they would struggle to do using a text query alone.Pinterest, Google, and Amazon are the main visual search engines today.Microsoft has also developed impressive computer vision capabilities for its Bing search engine.A host of retailers including ASOS, Wayfair, Neiman Marcus, Argos, and IKEA have all built proprietary visual search tools.You can read in detail all about Visual Search here. 
In a nutshell, lead generation refers to the process of identifying potential customers for your business’s products or services.If you’re a sales rep or a founder of a B2B company, you probably already have at least some experience generating leads.But contrary to popular belief, lead generation isn’t just about cold-calling or sending out a bunch of emails.It’s a complicated process that requires a diverse range of strategies to be effective.In this article, we’ll run you through exactly what lead generation entails, and outline some of the lead generation tactics you can implement in 2020 that will skyrocket your revenue.What Is A LeadA lead is a prospective customer who has shown interest in the services or products provided by your company.Their interest is expressed through sharing their contact information such as an email or a phone number.Why Lead Generation Is ImportantLead generation is essential for both marketing and sales teams because it helps to: Obtain new sales leads
Generate the right leadsWhile lead acquisition, by definition, involves using both inbound and outbound tactics to generate leads, most sales reps and marketers find more success with inbound strategies
Investing in a stock isn't throwing your money into a poker pot and betting you'll magically become rich overnight.When you "buy" a stock, you are becoming an owner of the company that stock represents.If you buy, for example, stock in Apple (NASDAQ: APPL) and profits grow for the next few years, you'll be treated to a rising share price and grow wealthier along with your fellow owners.But if you invest in Apple and the company does poorly over the next few years, your shares will lose value -- and you'll lose money on your investment.While this concept may sound simple, it's surprising how many investors overlook key indicators about a company before they invest.As a result, they become owners of lousy companies that lose money year after year.You want to be the owner of a successful company that gives you a return, so why wouldn't you take some time to research it first?Don't worry, it's easier than you think.Using just eight key terms and spending 15 minutes to analyze a company can mean the difference between reaping healthy investment gains and losing your shirt.Here are 9 Things To Know Before Investing Into Business.
Three billion smartphone users will spend over $100 billion on mobile apps in 2019.In addition to the large revenue potential of the mobile app market, startups and established companies understand the value of having their services available on smartphones for higher availability and more seamless experience.There is huge potential here:Whether you’re aiming to build an app that provides a valuable service and generates revenue directly or,an app that integrates, streamlines, enhances and augments an existing solution or service.Understanding the mobile app development challenges will provide valuable insight — whether you are a developer, entrepreneur, or an individual who want to learn more about mobile development.Unfortunately, developing a solid mobile app is complex.You’ve got to make something that people need, then get them to use it, and still, you will almost always have stiff competition.There are over 2 million apps on Google’s Play Store and Apple’s App Store.In this highly competitive market, there’s no silver bullet for developing a successful mobile application.In this article, we’ll cover some of the top 4 challenges in mobile app development.
Multi-Factor authentication (MFA) means you need more than one credential to login to systems, applications, or other digital assets.It’s an integral part of the zero trust security approach that your organization may be undertaking.Stolen credentials must be fought against with every tool possible.Back to MFA, or sometimes referred to as 2FA or Two Factor Authentication, generally requires one of the credentials to be something you know – like your username and password – and the second credential to be something that you have – such as a code sent to your smartphone.Hackers can easily crack a password, but obtaining your phone or your token at the same time is orders of magnitude more challenging.This is why implementing MFA within your organization can be such a vital tool in securing your IT infrastructure.In order to understand why MFA improves your security, let’s first take a step back and look at a couple of changes in the world of technology that have impacted passwords.
 Your credit report reflects not only your financial history but also your borrowing habits.Generally, the better those habits, the higher your credit score.But credit reports aren’t without mistakes.And they can sometimes serve as an opportunity to stop credit card fraud in its tracks.If you don’t have the time to monitor your financial health yourself, credit-monitoring services stand ready to help — most often for a fee.What is a credit monitoring service?A credit monitoring service alerts you when new information appears on your credit report, such as credit inquiries, new accounts or changes to your borrowing limits.With credit monitoring, you sign on with a company that agrees to monitor your credit reports for changes or suspicious activity.But they can also help you keep a closer eye on your overall financial health.Why is monitoring your credit important?A credit-monitoring company can be a way for you to monitor what potential lenders and creditors see in your bureau reports.Most include services like:Text and email alerts.
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Have you heard about Google’s new innovative Visual Positioning System that gave a novel look to the present maps navigation technology?This mind blowing update in the navigation world is creating a wave in life style of people all around the world.With this new technology, Google Maps can make use of the user’s phone camera to spot your surroundings and visually converse your direction right in front of your eyes.Are you living in heavily populated urban areas where there are lots of tall buildings?Do you often experience hassles of GPS drift and other similar problems while navigating?Then this new visual system is the right choice for you.VPS-How It Works?Leveraging the possibilities of GPS system and camera in the mobile phones and embedding the same with augmented reality Google is giving a new definition for navigation system.Let’s have a look on how it works!VPS uses Google’s extensive back-end data and your device’s camera to analyze the surroundings where you are in.The greater accuracy of the features makes it really easy for them to identify where you are.
Have you heard about Google’s new innovative Visual Positioning System that gave a novel look to the present maps navigation technology?This mind blowing update in the navigation world is creating a wave in life style of people all around the world.With this new technology, Google Maps can make use of the user’s phone camera to spot your surroundings and visually converse your direction right in front of your eyes.Are you living in heavily populated urban areas where there are lots of tall buildings?Do you often experience hassles of GPS drift and other similar problems while navigating?Then this new visual system is the right choice for you.VPS-How It Works?Leveraging the possibilities of GPS system and camera in the mobile phones and embedding the same with augmented reality Google is giving a new definition for navigation system.Let’s have a look on how it works!VPS uses Google’s extensive back-end data and your device’s camera to analyze the surroundings where you are in.The greater accuracy of the features makes it really easy for them to identify where you are.
Display advertising is defined by banner ads (graphic or text), that appear in specifically designated areas of a website or social media platform (Facebook, Instagram, Twitter etc.).Digital display advertising comes in a variety of different forms, but at its core, it revolves around the same principle.Although you can advertise with plain text-based ads and still call it a display campaign, you can get much more out of your campaigns if you use images, videos, HTML5 animations or any other rich media elements that can help you get your message to your targeted audience.It’s all about display marketing.Banners used as display ads come in different shapes and sizes.Your only limitations are the requirements of the network you are running your campaign through.For example, Google Adwords allows a wide range of display ad sizes as you can see from the list below:Standard Google Display Ad Sizes:Top performing ad sizes300 x 250 – Medium Rectangle336 x 280 – Large Rectangle728 x 90 – Leaderboard300 x 600 – Half Page320 x 100 – Large Mobile BannerRegional ad sizes240 x 400 – Vertical Rectangle980 x 120 – Panorama250 x 360 – Triple Widescreen930 x 180 – Top Banner580 x 400 – NetboardOther supported ad sizes320 x 50 – Mobile Leaderboard468 x 60 – Banner234 x 60 – Half Banner120 x 600 – Skyscraper120 x 240 – Vertical Banner160 x 600 – Wide Skyscraper300 x 1050 – Portrait970 x 90 – Large Leaderboard970 x 250 – Billboard250 x 250 – Square200 x 200 – Small Square180 x 150 – Small Rectangle125 x 125 – ButtonYou don’t need to create a banner for every single size.This is entirely up to you and your specific needs.To make things easier check out this guide to ad sizes from Google in order to find out the top performing ad sizes and a more in-depth description.As for the accepted formats, most ad networks accept JPEG, JPG, PNG, and GIF.
 According to Google, about 54% of users who access the internet with their mobile phones, end up bouncing if a particular web page does not load within 1 to 10 seconds on average.This is why we will be explaining all you need to know about content delivery network.Almost everyone has heard of the importance of site speed, even the average blogger with lackluster technical skills.However, not everyone is aware of what a CDN is and how it goes hand in hand with site speed.Here are a few common questions site owners ask in regard to CDNs:“What is a CDN?”“What are the benefits of a CDN?”“Do I still need to purchase hosting if I have a CDN?”“Does my site need a CDN?”Learn here what exactly is a CDN?and the important role this technology plays in the modern web.
We hear a lot about increasing diversity in hiring, but what does that do for your company?Innovation.What do all of these have in common?Workplace diversity.More and more businesses are becoming savvy to the idea that diversity in the workplace is a positive business strategy.As businesses and the job market continue to evolve, there is an increasing need for recruiters to change how they approach hiring in order to fill their applicant pipelines with extraordinary candidates.Adopting diversity within the recruitment process is the first step an organization can take to develop their workplace.When it comes to establishing and following through on a commitment to diversity and inclusion, however, you can have a big impact.Here are the top 20 ways you can support inclusion and diversity in your workplace. 
For the first time in our nation’s history, we have five generations collaborating together in the same workforce.This convergence presents stunning opportunities for innovation with so many different perspectives together under one roof.But it also reveals significant challenges in communication, engagement and, most importantly, leadership.One of the core principles of our beliefs is that we need to lead people the way they need to be led.To truly connect with the people on your team, you need to meet them where they are before you can take them somewhere new.That means you need to understand the unique motives and values of each generation.If you’re not intentional about learning and understanding these differences, you’re going to lose influence with your team.
Human resource has always been the backbone of any organization and you will not wonder if we add here that it has always been important for any organization.But the success of any organization depends completely on how much organizes utilizes its human resource.If the organization is successful in managing its human capital to the utmost level then, the organization is able to attain competitive advantage over its competitors.In other words, Human Capital Management is a set of practices like developing, managing and optimizing the human resources of an organization.Human Capital Management is somehow synonymous to Human Resource function.Employees are known as the lifeline of organization as the organizations cannot run without its employees.Every employee contributes in the organization in one or other way in increasing productivity and achieving success.
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