The social media marketing basically covered the main goal of the event which is to have the attendees connect, interact and share their knowledge.
They have also confronted that social media marketing is one of the most effective online marketing tools to bring the audience to their business events.
Most of the business owners ignore using social media platforms thinking it is just for the customers and the ROI rate is not that high but if they listen to the marketing experts the social media has become the main channel of marketing nowadays.
Actually, there is around 75 per cent of people who are not aware of the influencer marketing.
So, it is better to say the social media marketing is something that is actually used by everyone nowadays.
Now going back to the main question of how a business can use social media marketing to bring the spotlight to the event.