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How You Can Instant Increase Your Website Traffic: SEO UAE

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Hani Masgidi

Search engine optimization abbreviated as SEO is an internet marketing strategy for making Google love your website and display your site on top in Google’s Search results. By ranking on top of SERP (Search Engine Results Page), your website gets higher visibility leading to increased number of visitors without paying a penny on those costly google adwords and other marketing methods. Such traffic is called as “Organic traffic”. In a nutshell the goal of doing SEO for your website is to increase the Organic traffic to your website by ranking in the 1st page for user’s search query relevant to your business.

Where do I start regarding SEO in Dubai UAE?
The question on everyone’s mind is “where do I start when it comes to Search Engine Optimization in Dubai UAE?”. There are many companies in Dubai who claim to be “experts”. But the bitter truth is that SEO is a blackbox and no one knows how Google’s algorithm works (Otherwise everyone will be ranking in 1st position in google!). Only a trusted SEO agency that has a strong portfolio of proven 1st page results can help you get on top in Google.

OK. I have found myself the best SEO agency in Dubai UAE with proven results. What next?
The first step is an in-depth analysis of your website and target key phrases plus the geographical region you want to target. High level key phrases will always have high search volumes but they will not get you relevant business leads. For example if you run a shop selling yoga apparel and equipment in Dubai and would like to target people interested in your items living in Dubai — only long tail key phrases like “yoga clothes dubai” or “buy yoga mats dubai” will send you relevant customers. If you target high level key phrase like “yoga” just because it has a high search volume, incoming traffic will contain people who are just researching about the topic or looking for yoga training classes, etc.,

Hence it is important to target low level key phrases or long tail key-phrases if you need relevant audience sent to your website through google search engine.

Next Comes OnPage Optimization
As per Matt Cutts the former head of web spam team in google — “content is king”. Which means even if you have managed to gain a good number of high authority backlinks from unique referring domains, still your website content needs to match the user’s expectation and give the best answer for his search queries. Most of the SEO companies in Dubai UAE forget that the website’s content is an important factor for ranking and just go about building backlinks till the client realizes he is losing money without positive results. Google’s Panda algorithm will penalize websites with thin content and your chance of ranking anywhere within the top 100 google search results will become 0%. Let us move to more details about OnPage optimization.

Content optimization — A well written, original content without grammatical errors in human readable form — answering everything about the topic is needed. Do not write content for web crawlers by stuffing keywords. It could lead to a Google algorithmic or manual penalty being applied on your website. Search engines have evolved and google spiders understand content just like humans do. Thanks to artificial intelligence and machine learning age! Do not copy content from other websites or use article rewriter/spinner tools as your site will be filtered out from search results due to Duplicate content penalty.

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Hani Masgidi
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