7 Things To Consider Before Buying A Domain Name

Thinking about starting a new online business or taking your existing business online, choosing the right domain is always a tricky task. A right decision at the right time can save a lot of time and money while a poor choice can cost a lot in the long run. Here in this article RE2QA is making it easy for you to take the right decision. Following are the 7 things to consider before buying a domain name for your business. These 7 things will help you avoid making mistake that may cost you down the road.

Let’s discuss the above info-graph in detail.

1- Easy to Speak, Spell and Remember

Your domain name must be easy to speak, spell and remember. Make sure that the domain name you choose make sense to people. Easier your domain name is to speak, more and more people will type it. Easier your domain is to remember, more and more people will recommend it to others. In short, easy names will not only helpful in getting traffic but also gain publicity.

2- Keep it Straight

There was a time when Google used to give preference to domains which contains keywords in their domain name. For instance, if your domain name contains the keywords “Jewelry Shop San Francisco”, you would be more likely to rank for those words in Google. This led many businesses to stuff as many keywords as possible into their domain name often using hyphens to separate them. For example: www.jewelry-shop-san-francisco.com. Later Google banned this practice. So now you should avoid using hyphens and keep your domain as straight as possible.

3- Keep it Short

We will recommend you to keep your domain name as short as possible. Keeping a short domain makes it easier to remember and spell. The best practice is to use no more than two or three words. For instance: www.jewelryshop.com. 

4- Unique and Related

Some business owner’s go from catchy and obvious domain names. They think it will help them with their branding but this seldom works. Choose a unique name related to your brand and business. It must make immediate sense to people when they hear it. If you somehow make a unique and relevant domain name which is also catchy – even better!

5- Availability on Social Media

Keep this factor in mind all the time when you are working on domain names. Make sure that your domain or brand name is available on social media. Although, it is different and require more attention but in the long run, it will be very fruitful as you will be able to maintain consistent branding.

6- Think Local

If your business is solely focusing on a local market, consider using city name in your domain name. Although, this will restrict your website exposure to a particular city but enhance your web’s online visibility in that particular city.

7- Get It All

It is best to choose a .com domain if possible but you must also consider buying all possible extensions. For example you are settled for www.jewelryshop.com but someone else can get www.jewelryshop.net and use your brand name for his own business. So to avoid this competition, you must buy all possible and available extensions.

By considering all above mentioned factors you can get a unique and perfect domain name for your business. This domain will be secure from being challenged. Rest is website development and search engine optimization and RE2QA Pvt. Ltd. is here to provide these services to you.

Source: This article was originally published at RE2QA official blog. RE2QA is software company based in USA.