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What is SEO and How it works

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Linda Neal

SEO stands for Search Engine Optimization.

SEO pricing packagesIt is one of the most important parts of Digital Marketing which involves improving a website to rank higher on a search engine.

The higher a website ranks in a search result, the higher are the chances of it getting clicked by the potential visitors.

The first link on a Google search result gets 30% of the visitor clicks, the second link gets 15% of the clicks and 10% goes to the third link.

How Does SEO Work?

Search Engine Optimization involves creating valuable, user-friendly and highly informational content that will help the users on the internet.

Making your website mobile-friendly and providing it a better logical structure comes under SEO.

Backlinking, a quest to receive links to your website from websites with high domain authority is an important part of SEO.

When a user conducts a Google search for a particular keyword of your niche, you want your website to rank on top of your competitors.

All these techniques we mentioned above help to do the same.

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Linda Neal
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