Why do customers choose your brand? One of the reasons is that there’s something about their personality that resonates with your brand. There’s an underlying connection that maps you with their personality.
This is one of the key ingredients to create a delighted set of customers by leveraging this connection. Just like brands, customers are unique and have a persona of their own. Customers would like this persona to be acknowledged, flattered and catered to. This is a potential opportunity for brands to explore as they’re willing to pay a premium for customer delight.
Customer Delight At The Corner Store
Have you, as a little child, been to that petty store at the corner of your street to buy candies?
What makes you remember the old man in the petty store to this date? It is very likely that the storekeeper would have, at some point, asked you a question or two about yourself; your school, some recent film that you’d seen or a cricket match. It goes beyond the transactional side of business and you experience a connection with the seller. It is simply because of the connection that happened due to things that you like.
It’s about time you put yourself in the shoes of the petty shopkeeper and put your customers in yours’. No matter what your scale of business is, personal connection is one thing that always works. How do you initiate and build this connection?
Thanks to technology, you can record and access every interaction your customer has with your brand. More than just transactional data, it is also possible to capture the sentiment of the customer at each touch-pointand understand why a certain interaction made the customer feel a certain way.
I’d like to share my personal story here. There’s this little textile shop that I’ve made purchases at, a few times. During my very first visit, the store owner took my phone number and after a couple of subsequent purchases, he understood my buying preferences by merely observing the things I was looking at. I used to get SMSs typed out personally for me about the products that may potentially interest me. It made me feel quite special because someone who sells to so many hundreds of customers each month remembers what my preference is and manually takes the effort to let me know.
https://cloudcherry.com/blog/personal-connection-is-key-to-customer-delight/
Have you ever considered the similarity between an impregnable fortress and anactive Master Data Management(MDM) strategy?
Both should be technically superior, built strategically, environmentally compatible, boost overall functionality, act as centralized resources hub and, most importantly, providean excellent vantage point for governance.
To really understand the similarities between the two, we need to know the definition of Master Data Management.
Master Data Management is a comprehensive method that an organization adopts to link all of their critical data to a single point of reference with the help of data integration.
Many industries effectively leverageMDM to standardize data, remove duplicates, increase efficiency, prevent errors, etc.However, the need for data management has increased and evolved in recent years due to the increasing number of business users and stakeholders as well as the influx of business data in company systems.
Before bringing MDM into use, you need to check your organization’s data thoroughly to prevent potential delays down the road.
The industries are taking the best advantage of it and using it as an efficient marketing tool.
They send business information to the clients via SMS.
Here, we found its another category called transactional SMS is specially designed for keeping your customers informed.
Even one can use it to share informative, generic and critical information.What transactional SMS means?
Unlike bulk SMS promotion, transactional SMS is meant to keep the users informed about the services.
Though, the messages are delivered only when the customer has chosen for the SMS services.
