Many organizations need to improve employee engagement and workplace communication, especially given the new trend of remote work.
Effective communication with customers is also important for business success. This is especially true for telecommunication companies that have to provide 24/7 support services.
A common solution for facilitating communication among employees and customers is developing real-time chat functionality to let users get the information they need in seconds. You can embed chat functionality into existing applications (like an m-commerce app) or create a standalone app like Slack for workplace communication.
Existing messaging applications are equipped with lots of useful features and extensions but can cost a pretty penny. For instance, Slack charges $8 a month per active user. Also, some industries (like finance) require strong privacy controls, so companies need to store all data on their own servers. This creates the need to build a custom messenger or integrate chat functionality into existing apps.
Having developed standalone messaging applications and numerous projects with built-in chat functionality, we decided to reveal the real magic behind a messaging application. This extensive guide covers three key subjects:
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Must-have functionality— Discover the main feature set for any messaging app.
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What’s under the hood? — Learn about the technical aspects of messaging app development.
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Final touches — Consider features to make your app stand out.