OptiRisk specializes in optimization and risk analytics and is renowned for its research and development of models and software systems in these domains. In the domain of Sentiment Analysis, OptiRisk is a partner of Thomson Reuters and RavenPack. The company has researched and published the Handbook of News Analytics in Finance and the Handbook of Sentiment Analysis in Finance.
Would you be concerned about what people are saying about you?
Sentiment analysis is essentially the process of aggregating, understanding, and analyzing the views of people about a particular brand.
The term is also known as mining opinions in data analytics lingo.Sentiment analysis as a process helps the businesses in understanding whether the underlying emotion about their brand is neutral, positive, or negative.We are producing 2.5 quintillion bytes of data daily.
The insights gained through sentiment analysis can enable your brand to create positive sentiment about your brand by designing public relations tools.Benefits of Sentiment AnalysisOptimize your marketing strategyConducting functional sentimental analysis helps brands in optimizing their marketing strategy as they can know if their marketing strategy is proceeding in the correct direction or not.Evaluating the ROI of your marketing campaignSentiment analysis helps in evaluating the ROI of your marketing campaign.
Thus giving you ample time to respond to these negative discussions as the earlier you react, the better it is.By adjusting your marketing campaign according to the preferences of your customers, by improving the product quality substantially and by extending excellent customer support, you will increase the chances of gaining better leads.As they say, in business, perception is more important than the actual thing.
When Nike announced that it was taking the controversial NFL quarterback in its latest announcement, the customer sentiment was overwhelmingly negative.
Investors weighed signs of the economy, recovering against a rise in coronavirus infections in the global Sentiment Analytics Market.
Market Research Future digs into account and found that the market would rise at a pace of 14% CAGR and would reach USD 6 Billion valuations by 2023.
The study reveals that the overall market would get bigger post the pandemic at an increased pace with the invention of the new-fangled dynamism, which is making rapid progress in the market’s growth, mainly from the years 2017-2023 (forecasted period).
Request a Free Sample @ https://www.marketresearchfuture.com/sample_request/4304 Competitive Outlook:The well-known players in the sentiment analytics market are included as Clarabridge (U.S.), Angoss Sentiment Corporation (Canada), SAS Institute (U.S.), IBM (U.S.), Bottlenose.Com (U.S.), Aylien (Ireland), Brandwatch (U.K.), Crowdflower (U.S.), Adoreboard (U.K.) and Twizoo (U.K.).Segmentation:The sentiment analytics market is further segmented among the segments, such as components, deployment, organization size, and vertical.Depending on the organization size segment, small and medium enterprises hold the largest market share.
Escalating competition creates an opportunity for businesses to collect efficient data related to sentiment development is one of the prime factors boosting the sentiment analytics market.Sentiment analytics market by components segment: Comprises sentiment, professional services, service and support, and maintenance services.Sentiment analytics market by deployment segment: Comprises cloud and on-premise.Sentiment analytics market by vertical segment: Comprises BFSI, transportation & logistics, retail, education, healthcare & life sciences, media & entertainment, and others.
Regional Analysis:The regional analysis of the sentiment analytics market is being studied for regions of the Americas, Europe, Asia Pacific, and the Rest of the World.
