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Checklist to Follow Before Launching Your Shopify Store

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Patricia Smith
Checklist to Follow Before Launching Your Shopify Store

Thanks to your development team's hard work and efforts, your Shopify store is finally ready to launch, and you're really excited about it.

Thousands of thoughts will flood your mind, and you may become anxious as you consider whether you have taken all of the steps necessary for a successful launch. Is the store's marketing plan complete, and have all of the catalogue products been correctly uploaded? Does the store appear to be trustworthy? And there's a lot more.

It's a waste of time to randomly check things in your store; instead, approach your launch methodically. Making a checklist and then crossing items off as they are completed is the best method. This article will go over the items on a Shopify store launch checklist that are required, why they are required, and more. Continue reading to find out how to successfully launch your Shopify store.

What Is The Importance Of A Checklist For A Shopify Store Launch?

You've created an amazing user interface for your store, added products, and created social media accounts. Is there, however, anything left? It's easy to miss a crucial step in an e-commerce store because there are so many moving parts.

A checklist can assist you in avoiding ambiguity and streamlining the work required for a successful site launch. Every project, including an e-commerce store, necessitates the creation of a checklist. A good checklist will serve to remind you of the most important and necessary steps that even the most seasoned professionals may overlook. Making a list will assist you in avoiding errors and complications.

Starting a Shopify Store Checklist

Increasing the number of available sales channels:

According to a Harvard Business Review survey from 2017, only 7% of buyers buy things online, but the customer base is growing multi-channel. 73 percent of these buyers prefer to use multiple channels for a single purchase.

To get the most out of multi-channel retailing for your online store, find out what other available sales channels your target audience prefers and add those sales channels to your store. Here are a few popular sales channels to consider:

  • Amazon
  • eBay
  • Facebook, Instagram, and other social media platforms
  • Google Shopping 

Shopify has a simple feature for integrating sales channels that allows you to track orders, products, and customers across all platforms.

Create Your Own Domain

In most cases, we do this before developing the store, but it may be the last thing on your mind. A custom domain improves the recognition of your website and makes it easier for users to remember.

The general approach to locating a domain name starts with the availability of the business name; if it is already in use by another company in your industry, you'll have to look into other options.

Check Payment Gateway Settings

The payment mechanism is at the centre of your checkout process. As a result, you must first make certain that everything goes smoothly following the purchase. All payment options should work together to provide the best possible user experience and flow. Place a test order with a live payment gateway to ensure that everything is working.

Preparation of Standard Pages

Visitors should be able to learn more about your company by visiting static pages and information. In your sitemap, we recommend that you include the following pages:

HomePage

The homepage of your store should, of course, be the starting point for the customer's journey. We bring this up because we've seen some e-commerce stores where the user is immediately taken to the product listing page. A homepage not only gives users information about your catalogue, but it also helps them find other important static pages on your site.

Page of Contact

Customers must be able to contact you via a contact page to ask questions or report issues with your store. Customers must be able to contact you in a variety of ways, including e-mail, phone, chat, and so on. Customers can send you a message without leaving your website by using a contact form.

About This Page

The primary goal of the about page is to provide users with information about your company's history, vision, and other important details. Many ecommerce stores overlook this page, but if approached strategically, it can be a powerful sales tool.

Frequently Asked Questions (Frequently Asked Questions)

A FAQs page on your website is a fantastic way to engage with your customers by answering their most frequently asked questions. At first, you might not know which questions customers will ask the most. You can do so by looking at your competitors' queries. Customers frequently inquire about return policies, shipping costs, and warranty coverage, among other topics. With a FAQ page, you can include important keywords in the questions and answers, which helps with SEO.

Examine Your e-mail Notification Options

E-mail marketing remains one of the most popular and effective tools available to online store owners. The Shopify store has a variety of e-mail templates that you can customise to fit your site's theme, business, or industry. Edit your email templates and create sequences to nurture your list and lead to sales.

Site Content Inspection

Before launching a website, we rarely check the content. It's always passed off to the marketing or content teams. A quick glance, on the other hand, will reveal any mistakes, such as misspellings, grammatical errors, or broken links.

Furthermore, consistency in content is essential. You must use a specific type of grammar or language; for example, if you are speaking British English, you should not use American English. Keep an eye out for broken links, especially 404s, image rendering issues, and mobile responsiveness on the technical side.

Image Enhancement

High-resolution images add glitz and glam to your site, but if they're too large, they can slow down performance and degrade the user experience. The site will take a long time to load, affecting your search engine rankings.

Final Thoughts

In this article, we've covered the ultimate Shopify store launch checklist, which you should review before launching your Shopify store. Choose the best Shopify web development company for a flawless e-commerce store that meets all of your requirements.

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