Research on hashtags says the more you use hashtags, the better it is.
Although using the proper hashtags for your brand is the key to success on Instagram. You should use hashtags relevant to your brand, audience, and your business.
By choosing the right hashtag strategy you will be able to create a better Instagram Marketing Strategy.
Also, you will increase your reach to a new audience and this will help you in building your brand community.
In this post, we will walk through three ways to find the right hashtag for your brand.
1. Use a Hashtag suggestion Tool
Using a hashtag suggestion tool will help you find hashtags related to your brand based on the content of your posts.
These tools are very simple to use as you just need to put your hashtag in the search bar and it will show the related hashtags based on your profile.
These tools will generate new hashtags for your brand, only if you type in the hashtag related to your brand niche.
2. Take Inspiration from the Instagram Explore Page
The Instagram Explore page is constantly expanding by adding new categories all the time.
For example: If you search for the keyword "candles", it will show you the related post that other companies are posting. This will give you an idea of how to post better than these companies.
You will also get the option to see different hashtags containing the word candles posted by different brands.
While using these filters you will get an idea of keywords that are trending in Instagram search results.
We don't recommend you to just copy-paste these hashtags, but you can make your hashtags similar to these.
3. Discover new tags through Instagram's Hashtag Search Tool
When choosing the best hashtag for your brand, post volume is an important metric.
If you choose the hashtag used already with millions of posts, and then the chances are your post may be drowned amongst the masses.
While on the other side, if a hashtag has fewer posts then no one may be searching for this hashtag.
Using Instagram's hashtag search tool you will discover the hashtags with the same keyword and also the post volume for that hashtag.
For example, let’s choose #SelfCare in the search box
As you will scroll down you will find different variations for the same hashtags which are less popular.
Conclusion:
Finding a great hashtag for your brand will not happen overnight, but you will have to trial and error several times.
This process is time-consuming and if you lack time you can hire a Social Media Marketing Agency that can handle all of your marketing strategies.
Just remember that a successful hashtag strategy takes time and you should always be experimenting and see what works for you.
Develop Brand Awareness (Followers):Growing your followers on social media will help you increase word of mouth and referrals.
The more engagement you have, the stronger your connection is with your audience.Increasing Website Exposure (Traffic):Increasing your website traffic will directly influence leads and sales.
We will focus on developing social media advertising campaigns that drive high volumes of traffic to your website.
Start building your audience today.Twitter Marketing ServicesIncrease brand recognition through Twitter.
Most of LinkedIn’s audience is college educated and over 25 years old.Our Social Media Marketing ProcessAssign a Dedicated Social Media Manager to Your AccountYou will be assigned a dedicated social media manager to develop your strategy and execute it.
You will be able to communicate with your social media manager daily via email or schedule a call at a time that is convenient for the both of us.Develop a Social Media Strategy that is Specific to Your BusinessThe first step we will take with your campaign is to perform research and develop your strategy.
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The way to approach it is quite important as this lays a blueprint to which you will be able to tap the market right and acquire quite a market share so as to increase your sales revenue, profits and the number of clients that you serve.
While learning consumes as much content as you can as this will help you shape your focus and you will be able to use this as you begin.
Do not take anything for granted that you have learned through any platform but put what’s necessary into consideration while doing the job.
By doing this you know where to work on and how to approach each query.
You do not want to get outnumbered by your competitor and hence it’s always good to not just work on what they are doing but also work an extra mile to outshine them.
The platforms that are bringing you a higher value should undergo continuous improvements to keep them relevant as you do not want to lose clients out of the monotony of what you are doing.
Given that you ended up existing, you have been doing over your competitors-right?
With 30% of millennials indicating they have interaction having a brand on social at the very least once per month, your strategy just cannot be only about existence.
Instead, social media preparing should be checked out like cooking your favorite dish.
Not only is it critical to help you benchmark where you’re, but it also increases your odds of attaining them.
Investigate Your Social Media Viewers
Approximately 79% of older people use Facebook-but are your customers actively engaging along with your brand there?
