dextratechnologies
Digital Marketing:
Digital marketing is marketing products through the internet. In today's world, digital marketing plays a significant role, promote our products, services, brands. When compared to traditional marketing online marketing is good for promoting your brands.
Types of digital marketing:
- SEO(Search engine optimization)
- SMO(Social Media Marketing)
- SEM(Search Engine Marketing)
- SMM(Social Media Marketing)
SEO Strategy:
Search Engine Optimization is for improving website traffic.
- On-page optimization
- Off-page optimization
On-page Optimization:
On-page optimization is for improving your website, on-page can be check regularly otherwise it can affect your website ranking. Analyze your complete website. Have to spend more time on the on-page.
Factors of On-page optimization:
- Check Title tag (limitation of the title tag is 50-60 characters)
- Check meta tag (meta title, the meta description (100-160)
- Check keyword in the H1 tag
- Check how many keywords in a page( Number of word count/number of keywords)*100
- Check the word count of the website
- Check whether the content is duplicate or not, by using any application.
- Check the canonical tag
- Check the image size
- Check alt tag
- Check keyword density
- Check keyword prominence
- Use internal links and external links which help to improve your domain authority.
- Check the content quality.
Off-page optimization:
Off-page optimization helps to improve your website position. If you are doing an off-page on your website it surely helps your ranking position. After working off-page optimization on your website it gets more improvements in your ranking strategy. If you want to improve your website within a short period of time Dextra technologies is the leading SEO Company in Chennai.
Off-page strategy:
- Bookmarking
- Classifieds
- Forum submission
- Profile Creation
- Blog Comment
- Directory Submission
- Guest Posting etc...
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