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This is how mobile apps are driving business growth in a pandemic world

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Techxmedia
This is how mobile apps are driving business growth in a pandemic world

By Karam Malhotra, Partner and Global Vice-President at SHAREit Group

Businesses across all verticals and geographies have been impacted by the pandemic. Subsequently, the COVID-19 crisis and its impact on marketing have been unprecedented. From the shift in the shopping attitudes to behaviours to preferences, brand experts and marketing teams are keeping an eye on evolving trends.

As consumers are engaging on mobile and digital channels more than ever before, brands had to quickly adapt to new expectations and engagement strategies while accelerating their digital footprint. While advertisements on popular social media platforms like Facebook and Instagram are a part of the marketing mix, app brand marketers are also leveraging other popular mobile apps in their target markets to reach new audiences.

A popular mobile app with a wide user base can be a great vehicle for a brand to tell its story and target new users – app platforms like SHAREit, which is a content sharing and streaming app, is becoming popular among brands in terms of onboarding high-value users in emerging markets.

The question arises, why is advertising on an app platform gaining popularity? Not only is it an ideal way to reach audiences at scale but also efficiently. This is because the users of the app are already qualified and more likely to buy any product or service. READ MORE

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