Every business owner must think carefully about the inclusivity of their business or content. Inclusivity is about respecting diversity and making sure that everyone can take part in an activity. When we talk about digital design, then inclusivity means a universal design that focuses on all.
When you hire a reputed digital marketing company in Gurgaon and ask them to present your company and make your brand visible, then they will always insist on improving the inclusivity of your content. As advertisements are target-driven, inclusivity ensures that issues related to your target audience are addressed primarily.
Why inclusivity is so important?
When you make empathy a crucial part of your outreach strategy, then you have to instruct the SEO company in Gurgaon to improve the audience communication. You have to build trust and improve your network so that your reputation amongst communities grows.
How do you design inclusive content?
You need to follow the tips that we have shared here to create inclusive digital content.
Check if there is any point of bias in your content or design practices
If your content by default stresses the pronoun “he” and does not give equal weightage to the pronoun “she”, then it is time to review your text content. Check whether the stock photos that you have uploaded on your website are primarily focused on a small economics stratum? If the question is yes, then you need to bring in diversity in your content.
Always use simple, clear, and thoughtful language
Review the content that you have uploaded on your website and check them for inclusivity. You should remove all those contents, which have instances of othering. For example, instead of using the proper name of an individual, you are identifying them according to their nationality, ethnicity, race, or gender. You should remove all such content from your website to improve inclusivity.
Use responsive design
When designing your website, you should follow a responsive design. It would allow anyone who is looking at your website through his/her smartphone can view the entire content layout. Furthermore, it should have the zoom ability so that the viewer of your website on a smartphone can zoom into a section of your website to enlarge it so that he/she can view it quite easily even on the small display of your smartphone.
Structure your documents using headings
A simple hierarchical heading to organise your web pages on documents would help all users to easily interact with the main idea of your content. Furthermore, they would be able to easily find the information they are looking for. You could also use graphics to reinforce the information that you have shared in the text. Images can visually improve your understanding of the content and it makes it easy for all and sundry to understand what you are aiming for.
