Winning the Game of Business by John Assaraf, the CEO of Neurogym, is billed as a definitive entrepreneurial guide to getting ahead in business and declaring victory in the name of profit.
It claims to reveal undeniable secrets, and a multi-tiered, yet simple, process for injecting innovation into any business where it has been lacking.
The Neurogym training also promises it will inject new blood into your business, allowing you to create your own success story.
But then it goes further. It suggests you will be able to control your future direction, rule your empire, and create incredible wealth by following the steps provided in this course.
The program is built upon the premise that businesses operate in a game-like atmosphere, and if you want to be successful, you must learn how to strategize while building a better strategic position.
With its hefty promises in mind, I decided to post this honest and thorough Winning the Game of Business review.
My review will fully explore Assaraf’s prescription on how to succeed in the dog-eat-dog biz world.
This is an in-depth business training program that deserves serious scrutiny.
Business Victory Course Goals and Objectives
The Winning the Game of Business system purportedly shows you how to create your own money-making machine and make it happen faster than ever before.
In a nutshell, the program avers that you will:
Gain insights into the minds of millionaires, billionaires and top entrepreneurs around the world. Walk through an interactive business plan, so each step works in your favor. Accurately calculate your profits before you even begin. Grow your profits faster and easier than you ever thought possible. Achieve financial freedom, all while creating an inspiring, thriving empire. Learn and master all facets of entrepreneurial business success. Identify a major problem that needs to be solved creatively. Write and follow a detailed business plan. Develop a diverse set of skills in your problem-solving role. Know your typical customer inside out and the most important business metrics that matter. Find your unique value proposition. Build relationships, provide the right consumer incentives, and so much more! It’s time to fully review the 2022 product, Winning the Game of Business, that is gaining so much buzz in entrepreneurial circles.
Entrepreneurial Success Through John Assaraf's 3-Step Acceleration Program
One major Winning the Game of Business principle is to accelerate your business.
How? By helping rather than selling.
Although that sounds like a clichéd truism, too many entrepreneurs fail to understand the importance of this principle.
As a result, they spend most of their energy on motivating people to buy and never get around to truly solving their problems.
Only through awareness of your customer avatar’s wants and needs, and what problems they are facing, can you create an effective product presentation.
(John Assaraf asserts that it's vital to put "Innercise methods" into action where you learn how to appeal to customers' interests.)
The primary way you do that is your marketing - which should include the most appropriate mix of channels and digital formats at the right time to provide an optimum level of exposure to your target market.
Selling a service or solution is a lot like online dating. Just as you would have a profile on Match.com, your business needs to have a profile that includes its offerings, strengths, value proposition, and industry expertise.
This “profile” is the essence of what you do and how you do it better than anyone else.
But your message must be slanted to serve your best customers. You must know all about them.
These are the ones that really need what you offer, understand the value of it and will pay for it (or at least refer you to someone who can).
Their pleasures and pains should be well-defined in their “personas” so you can cater specifically to them!
After all, the game of business revolves around building relationships, traffic, and referrals.
Once you master these building blocks, you will be well on the way to accelerating your business and dominating your market niche.
Business Game - Laying a Strong Foundation (Level One)
This is the introductory level in Winning the Game of Business.
To build a successful business, you need to know yourself. You must understand what motivates you, how your mind works, and how to overcome any challenges you face.
You must also thoroughly know your audience and how you can best offer viable solutions to prospective customers.
John Assaraf breaks these concepts down in easy-to-digest modules:
Winning the "Inner Game" of Business and Creating a Vision, Mission, and Goals
(Modules 1 and 2) - Your mindset is an essential ingredient: it propels you to action and helps you stay focused on what's important.
It determines how you feel, how you act and how you think, and can have a major impact on your business's success or failure
Entrepreneurs are driven by a passion for what they do and the desire to make a mark on the world.
They want to be recognized as pioneers, visionaries and change-makers.
One of the most important assets of an entrepreneur is his or her ability to spot trends and act on them — to innovate.
Entrepreneurs also tend to have a mental outlook that is optimistic and action-oriented, tending toward some degree of risk taking.
They are creative problem solvers who find the proverbial "better mousetrap."
Their vision is broad yet clear, allowing them to see far into the future. Successful business owners are able to set short-term and long-term goals, intent on capturing the attention and loyalty of their customer base.
Successful entrepreneurs are on a mission to fully serve their audience.
Even the mission statement creates clarity around what their business is trying to do.
John Assaraf explains that it's best if the mission statement focuses on your goals and core beliefs, but you can also use it as a way to self-reflect.
It can help you clarify what's important to you, so you're less likely to lose sight of those priorities as the company grows.
The key elements for success in entrepreneurship include having the right mindset, talent and attitude — as well as skill, experience, vision, and creating challenging, yet attainable, goals.
- "Ideal Client" Profile Workshop (module 3) - One of the most difficult aspects of being a business owner is understanding what your ideal client really wants and needs from your services.
This is true regardless of whether you're selling products or providing services.
You need to understand your best clients' pain points, desires, frustrations and aspirations to really grasp their needs.
This will help you create a more personal connection with them and better fulfill their needs through your business offerings.
The process of mapping out your ideal clients is called "client segmentation." When you've segmented your ideal client, you're ready to start answering their questions and meeting their needs.
John reviews core customer-related principles in this module.
- Unique Selling Proposition (module 4) - A unique selling proposition, or USP, is the focus of your marketing.
It's a unique characteristic that distinguishes your product or service from all the others.
USPs usually take the form of benefits customers get when buying from you and not from your competitors.
The best USPs are memorable, easy to communicate in a short phrase, and focused on what a customer gets when they buy from you rather than on how much they pay for it.
A gift with purchase can be a great USP if it turns customers into repeat buyers or gives them something better than what could be found anywhere else for free.
This Winning the Game of Business module highlights the ins and outs of unique selling propositions.
- "Neuro-Marketing and Neuro-Sales (module 5) - “neuro-marketing” and “neuro-sales” are marketing systems that help you to move your prospects through the sales process.
