Leveraging Mobile for Effective B2B Marketing

It is no more surprising to see that smartphones are used by people of all age and income groups today. And because they are the first choice of consumers to communicate and access content of their choice, professionals offering SEO services in Saskatoon help their clients to make the most of these devices while promoting their websites.

The increased usage of smartphones and tablets is not limited to B2C segment. It has been estimated that over 70% of B2B search queries are also made on these devices. It is therefore critical for business owners, especially the owners of startups, small and medium enterprises to harness the potential of mobile as they market their products to potential customers.

Let us look into some of the ways that companies providing best SEO services Canada use to optimize B2B marketing outcomes:

1-   Tapping into B2B mobile apps

Mobile apps have made it easier to access any business information available online. They offer a dedicated platform that slices content into crispier bite-sized formats instead of forcing readers to go through chunky details.

While developing custom mobile apps, the digital marketing agencies that provide web design and SEO services in Saskatoon also add useful functions in these digital tools make browsing experience more engaging and worthwhile.

2-   Deploying mobile SEO plans

B2B buyers are turning to the online world on their handheld devices to find information that can guide their purchase decisions. And because they are also using voice search to get accurate results, companies that are looking for such buyers have started taking their SEO tactics more seriously.

Businesses that try to find new clients hire experienced SEO marketing specialists to ensure that the content on their mobile apps and websites has the quality and keywords that make them top rankers in Google search results.

3-   Capitalizing upon the power of social media

Consumers – including those in B2B sector - also have multiple social media applications installed on their mobiles, and on an average they spend more than 100 minutes a day on these platforms.

By sharing and curating meaningful content on sites like Linkedin and Twitter, businesses can present themselves as thought leaders and gain more leads. When their content becomes a trusted source of information for potential customers it also get more reactions and shares, improving the success rate of B2B marketing campaigns. The brand image also becomes stronger.

4-   Using the power of location-based marketing

When it comes to B2B marketing for small and medium enterprises, location of a company matters to many of its potential clients. There are buyers who prefer to procure products and services from organizations in their regions. They actively use Google maps and GPS solutions to choose the businesses they wish to buy from.

By incorporating the names of cities and localities in which a service is likely to be used, SEO companies in Saskatoon help their clients to connect better with local clientele and other clients who may like to use their solutions in a particular region.

Conclusion                             

Summarily, leveraging mobile can be a significant differentiator in B2B marketing strategies. With focus on this digital tool used by customers, you allow your business to stay current and meet your branding objectives in preset budgets.

Author Bio – Luminary Software helps you make your website an effective sales and marketing tool. With our web design and SEO solutions in Saskatoon and Regina, we create platforms to drive business outcomes while nurturing best of customer experience.