Content marketing has helped countless businesses worldwide bring in new leads and prospects via engaging and quality content creation. If you succeed in creating such content, you can put your brand in a place where it will be considerably easy to attract new leads.
Although content marketing demands time and skills to get it right, it is worth the hassle, as you can enhance your conversion rates by as much as six times. Fortunately, many businesses have found an easy way to reach customers - they create eBooks as these are the most cost-efficient and targeted content marketing assets.
eBooks can help businesses demonstrate quality and offer helpful insights into an expertise area to build credibility and trust amongst their target audience. In addition, businesses with informative and valuable eBooks can make their customers happy and build customer loyalty.
For those wanting to create an eBook, it is important to note that you cannot just place it into any template. Creating eBooks requires time and effort and after reading this blog, you'll be able to create the best eBooks to increase your downloads.
What is an eBook?
An eBook, also called an electronic book, is a book meant to be read digitally on devices like laptops, PCs, and smartphones. Alternatively, you may read eBooks using an eBook reader.
Consumers read eBooks directly on their digital devices or download them as PDF or ePUB documents. It is also quite easy to send eBooks to multiple devices.
eBooks are usually equipped with downloadable PDFs, which can be uploaded to blog posts and webpages. Consumers may download an eBook or enter their personal details into an opt-in form for accessing the file or send it to others through email.
Why Write eBooks?
Individuals and businesses create eBooks to scale up their content marketing strategies and reach more people. It enables them to offer something valuable to readers.
By creating an eBook, you will get the chance to reach your customers and attract them with your industry knowledge while providing answers to their queries. Following are the benefits eBook can provide:
- Establish authority
- Generate leads
- Enhance customer loyalty
- Repurpose content
- Create a company manifesto
- Increase traffic
Tips to Create an Impactful eBook
Entrepreneurs consider eBooks the best assets that help them enhance their brand presence. However, if your goal is to create an eBook that readers feel compelled to download, your approach must be methodical.
Let us look at some of the best ways to create eBooks that can bring in more downloads:
Step 1: Choose a Relevant Topic
The goal of eBook creation is to attract leads for your sales team. Make sure to choose a topic that allows readers to move from simply downloading the eBook to communicating with your brand. In other words, the eBook you create must be spot on and not deviate from the topic.
Create your eBook in a way so that consumers consider your brand when making a purchase decision. The best way to select a topic is to dig deeper into top blogs of the past. It will help you cover topics preferred by the audience while making your brand look more reliable.
Step 2: Do the Needed Research
After determining your topic, this is where things get real. Since eBooks allow you to build trust and credibility amongst the audience, your consumers expect you to offer top-notch content supported by statistics and facts. So, spend some time finding provable data and engaging infographics to create the best eBooks.
You cannot write an engaging eBook without conducting comprehensive research. Extensive research is not a choice; it is a pivotal part of the whole process of writing an eBook that your audience will love.
It is also essential to have a shared digital workspace so you can share your research, knowledge, feedback, comments, and suggestions with your team to create an impactful eBook.
Step 3: Begin Writing
Once all the data is in place, it is time to write to create your eBook. Connect with your team and begin writing. It is wise to consider that even though the goal of an eBook is to generate leads and aid conversion, there are chances of getting no sales.
Customers only do business with brands whose eBooks are authentic and useful. Abstain from writing long pieces of marketing brochures and about your brand in each paragraph.
Step 4: Designing is Crucial
How can you make your eBook stand out? The answer is great design. Adobe stated that two-thirds of people prefer reading something that looks more attractive than plain white.
Regardless of how well the content is written and structured, the chances of readers getting distracted are high if your eBook isn't attractive.
Hence, once the content is done, get your design team ready and enhance the look of the eBook. Try to design your eBook as attractively and engagingly as you can. Customers would rather pick something good-looking than choose something plain and white.
An engaging eBook is something that entices readers to interact with the content. It consists of images, videos, audio, graphs, polls, animation, etc.
There are several things you can do to make the best eBook. For instance, considering color psychology can help you evoke particular feelings. For instance, the color yellow draws attention but can be abrasive when used severely.
Understanding several audience factors, such as cultural associations and past experiences, can help you choose effective colors for your eBook.
Step 5: Time for Marketing
Now that you have your eBook ready, the final step is ensuring you are marketing it effectively.
Although you do not want your eBook to look like promotional material, you must ensure that you provide the root of your eBook and how your readers can get in touch with you.
Following are the things you must include in your eBook:
- Add a logo at the back and front
- Add your business name, social media links, and contact information
- Use colors and fonts according to the theme of your brand
- Add an author bio and image
- Promote your eBook through video marketing
- Create several designs and test them out on social media
- Add a CTA (call to action) that redirects readers to your social media handles or website
Conclusion
It is not easy to create an eBook since it requires time and effort. You will have to consider and take proper steps to ensure downloads.
If you want to ensure zero errors, you can work with Kitaboo, a leading platform that has helped countless companies write the best eBooks with consistent downloads. You can also create, track, and manage workplace documents, add code blocks, downloadable files, and more.
Avail the best option about how to create an ebook app with us.
We provide the best options for creating the ebook app at a cost-effective price.
For more information, visit our website.
Due to the increasing demand for smartphones, it has become necessary to switch to digital publishing tools.
Create an interactive and informative ebook for your readers with Kitaboo - the best digital publishing tools.
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