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Amazon success story

E-commerce Leader: Amazon

Amazon's success story says that it is the largest E-commerce leader in the world, offering everything from books to music CDs to electronics to groceries to sporting apparel.


Since going online in 1995, Amazon has done much more than only deliver purchases to customers on time; it has also developed enormous customer loyalty, added new features to its website or mobile app, better products, and lower costs in contrast to other e-commerce companies.


The start of an era for Amazon:

In 1994, Jeff Bezos launched Cadabra, which later became amazon.com in July 1995.


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Although Amazon had not intended to sell anything other books, it eventually started to get emails from customers requesting that they sell other products, such as music CDs and movie DVDs. It served as the starting point for much more at Amazon, and the company today deals with over 30 product categories, including books, music CDs, clothing, accessories, hardware and tools, electronics, and more.


According to statistics from 2017, Amazon has 5,66,400 employees, up from 17,000 in 2007.


With revenues of $177.87 billion in 2017, up from $6.90 billion in 2004, Amazon has solidly established itself as the third-largest online retailer in the world.


Why Did Amazon Change?

Because it puts the needs and perspectives of the consumer before positioning itself to compete with the rival. Ideas and innovation are the fundamental forces behind the success of Amazon. The principal ideator, Jeff Bezos, accepts unorthodox notions and ideas and then links them to modern technologies.


According to Jeff Bezos, growth is stimulated by ideas. Kindle E-Reader, which Amazon introduced in 2007, defied everyone's expectations and turned out to be a game-changing confidence booster. Later, Amazon introduced Alexa and Echo speaker systems with more than 30,000 capabilities to provide voice responses to people's concerns.


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