Nykaa has started its business through online mode. Nykaa created its customer base through quality products. It has a wide range of products across different prizes. it specifically designs products to serve the needs of women. Initially, it sold beauty products through the website and mobile app. Now Nykaa opened physical stores across India. The company has evolved into the largest cosmetic brand in a few years. The company tagline is your beauty is passion. The success mantra for Nykaa is that they focus on providing quality products at fair prices. The company is not relying on cheap prizes to attract new customers. The company's marketing is the essence of its brand. They have adopted their marketing strategy judicially and invested in digital marketing to reach their customer base.
Nykaa has established competitors like myntra.com, ajio.com, purplle.com,tatacliq.com. Nykaa can create a niche market for its products. With Nykaa customers are getting quality products at fair prices.
Nykaa has experienced growth in beauty segments. now Nykaa is expanding the network of their physical stores. The company is also attracting new customers and retaining existing customers through various events like the Hot Pink Sale. Nykaa through its marketing strategy has increased the growth of the company.
The company has seen great growth in the last few years. Nykaa is able to disrupt the fashion and beauty industry. The beauty industry is very competitive with big players in the fashion industry investing heavily in e-commerce. it will be difficult for Nykaa to maintain its market share in upcoming years.
Nykaa has to keep evolving in the upcoming years. Nykaa has to increase the products offered in different price ranges. The focus should be given to various social media platforms like Facebook, Instagram, WhatsApp, and Twitter
Nykaa should keep doing what it does best, use e-commerce effectively.
