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Revolutionizing Home Living: The Latest Trends in UAE's Home Appliances Market

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Geco UAE
Revolutionizing Home Living: The Latest Trends in UAE's Home Appliances Market

GECO is the sole and exclusive distributor in the UAE for a range of consumer electronics and domestic appliances brands like Samsung Home Appliances (Korea), Indesit (Italy), Westpoint (France), Akai (Japan), AUX Air Conditioner (China), PRINCESS (Holland).


GECO operates a strong countrywide dealership network that is supported by two fully equipped state-of-the-art service centers in Sharjah and Abu Dhabi as well as custom-built modern warehouses and a large fleet of vehicles. Strategically placed showrooms further augment the distribution of GECO products across the country.

GECO is recognized throughout the UAE as the first choice for millions of buyers in all segments for home entertainment products and domestic appliances. Indeed the GECO flag flies high, aptly, with its slogan “We make Better Homes”. 

Discover the top brands leading the charge and the factors driving their success. Whether you're a homeowner, industry insider, or tech enthusiast, this insightful piece offers a comprehensive overview of the dynamic landscape of home appliances in the UAE.


Embark on a journey through the world of Samsung home appliances in the UAE, where cutting-edge innovation meets unparalleled convenience. From state-of-the-art refrigerators and washing machines to futuristic smart kitchen gadgets, Samsung is revolutionizing the way Emirati households operate. Discover how Samsung's commitment to quality, design, and sustainability is reshaping the modern home landscape in the UAE. Whether you're upgrading your kitchen or enhancing your laundry routine, explore why Samsung remains a top choice for discerning consumers across the Emirates.

General Enterprises Company (GECO), part of Albatha Group was established in 1950’s, well before the development of the oil industry in the southern Gulf. Over the last five decades GECO has established prestigious franchises for some of the most popular household names in the consumer electronics and domestic appliances industry.

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