logo
logo
Sign in

4 Ways in Which A.I will Transform Mobile App Marketing

avatar
Stephen Mills
4 Ways in Which A.I will Transform Mobile App Marketing

Mobile Apps (which, in turn, are also available for use on other cellular devices incorporating similar operating system frameworks) require wide-spanning marketing campaigns to make their way into the public conscience. Just like any other product meant for popular consumption, mobile applications first have to be communicated effectively to their targeted consumers-base for serving any of the profiteering or socially-geared motivations of their developers.

But in order to carry out this endeavor fruitfully, it first becomes important to subscribe to a high-speed Internet service (like the provision of the centurylink package in the U.S).

A Brief Primer on Online Marketing

Marketing Mobile Apps, in terms of the processes such a venture entails, is in many ways similar to marketing any other Internet-based product and maybe managed either organically (for free) or through paid advertisements. The free side of online promotion inherently relies on a good social media posting strategy, as well as the utilization of SEO techniques that increase website rankings (and draw more traffic to the product/service that is being popularized).

Paid campaigns, as their name suggests, are dependent on the currency spent in their proliferation on the online platforms chosen. Each internet channel (like Google, Facebook, Instagram, or another) has its own dedicated mechanism for promoting various campaigns on the web-scape, and almost all come with background (analytic) tracking modules that allow advertisers to trace very like, share and click to their user sources.

Introducing A.I into the Arena

The advent of A.I in the field of computer electronics, however, has greatly upped the game – as far as carrying out intelligent promotional campaigns is concerned. And with even greater advances expected to be accrued in the upcoming months and years, there is a further likelihood of Mobile App marketing (along with the publicity of other online concerns) of being positioned at the forefront of their developers’ publicity obligations.

In this post, I’ll list 4 ways in which Mobile Application Marketing is expected to evolve with the assimilation of A.I into its core functionality – and what further benefits this symbiosis could yield for the demanding advertiser.

1.    Better Lead Consumer Targeting

Artificial Intelligence has always been meant (by its creators and proponents) to mimic the natural learning drives of human beings – in the pursuit of a state where machines are enabled to make creative decisions for themselves (a faculty that is currently only limited to sentient beings). When analyzed in terms of its marketing usages, A.I helps to make accurate assessments of consumer preferences, and thereby allows commercial entities to target them effectively with their products (in a manner that is expected to yield a large number of customer conversions).

2.    More Efficient Information Collection

Some internet users tend to complain that the use of A.I in this sense is particularly intrusive, as it attempts to poke into their personal concerns and online histories to obtain a picture of their likes and dislikes. But when judged from the industrial perspective, such information proves invaluable to organizations that need to identify the right sets of customers for meeting their sales objectives.

For mobile app developers (in particular those who may be new entrants to the market), such a facility provides many unparalleled advantages in getting their work noticed by the right people.

3.    Spontaneous Resource Reallocation to More Converting Population Groups

When conducting a marketing campaign on the Internet, it often happens that some prospective consumer groupings don’t seem to respond to a company’s outreach initiatives as favorably as others. In this case, and as is current practice, advertisers need to manually check and divert their cash flows themselves, so that their vital ad spend budget is not wasted on online audiences that are unlikely to become their customers.

A. I could play a vital role at this stage of the workflow equation, by automatically redirecting funds to more profitable consumer avenues (and significantly minimizing the time gap between these digressions). Such an autonomous – stimulus-dependent – response can save many thousands of dollars for brand marketers, and increase the audience spans covered under their outreach drives.

Mobile App Marketers with more than two developed programs to promote can use this technology to reach appropriate consumer groupings without wasting their valuable time or resources.

4.    Improved Ranking Placements (based on User Engagement)

Another avenue in which A.I could help change the field of Mobile App marketing is in the domain of allocating suitable ranking placements to apps that may not always have been created by established developers or commercial entities, but which garner a higher level of consumer approval and engagement.

With a suitable Centurylink Service account (attainable through the Centurylink Internet Customer Service 8662007644), you can check out a number of online resources that detail some of the other ways in which Artificial Intelligence can help to promote the marketing interests of different organizations.

collect
0
avatar
Stephen Mills
guide
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more