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How VR is changing automotive industry

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HMS Naveen
How VR is changing automotive industry

Test drive your car before it is built

When it comes to revolutionary changes in the auto industry, much of the hype is around self-driven cars (autonomous cars) thanks to artificial intelligence (AI).

Is VR limited to just gaming?

Imagine providing a qualitatively superior experience of engaging with the brand for customers, by car dealers, at less than half the space of a traditional car showroom.

And that’s not all the ‘digitally enhanced’ showrooms offer a more complete experience for the customers by integrating in-store, online and mobile platforms, allowing guests to research, book a test drive, obtain a price for their old car, choose a payment option, purchase and organize a service of their car all at the touch of a button.

There are companies that are providing virtual demonstrations and test drives of their cars on the go, at malls/exhibitions/events eliminating the need for ‘showrooms’ and reaching more people simultaneously.

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