Mobile Apps (which, in turn, are also available for use on other cellular devices incorporating similar operating system frameworks) require wide-spanning marketing campaigns to make their way into the public conscience. A Brief Primer on Online Marketing Marketing Mobile Apps, in terms of the processes such a venture entails, is in many ways similar to marketing any other Internet-based product and maybe managed either organically (for free) or through paid advertisements. Each internet channel (like Google, Facebook, Instagram, or another) has its own dedicated mechanism for promoting various campaigns on the web-scape, and almost all come with background (analytic) tracking modules that allow advertisers to trace very like, share and click to their user sources. Introducing A.I into the Arena The advent of A.I in the field of computer electronics, however, has greatly upped the game – as far as carrying out intelligent promotional campaigns is concerned. In this post, I’ll list 4 ways in which Mobile Application Marketing is expected to evolve with the assimilation of A.I into its core functionality – and what further benefits this symbiosis could yield for the demanding advertiser. Better Lead Consumer Targeting Artificial Intelligence has always been meant (by its creators and proponents) to mimic the natural learning drives of human beings – in the pursuit of a state where machines are enabled to make creative decisions for themselves (a faculty that is currently only limited to sentient beings).