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How Privacy Is Moving Away From Being Optional for Brands

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Geekz Snow
How Privacy Is Moving Away From Being Optional for Brands

Once the EU’s General Data Protection Regulation (GDPR) came into force on May 25, 2018, European NGOs immediately started going after tech companies and social networks.

To ensure maximum impact, organizations like None of Your Business filed coordinated complaints with different privacy regulators all over Europe.

This in turn seemed to confirm a suspicion long held by advocates of a laissez-faire data economy: Is GDPR nothing more than an outright attack on American tech giants?

Well, yes and no—but mostly no.

People are getting fed up with the nontransparent, unchecked, unregulated use of their data.

And their governments see the need to act.

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Geekz Snow
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