Outdoor Media Agency for Small Business

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Prajapati Advertising is leading advertising agency in Pune .

We offering Auto Branding, Hoarding Advertising, Outdoor Advertising, Transit Advertising & Digital Marketing Services.

According to the latest report by IMARC Group, titled "Global Outdoor Advertising Market Report and Forecast 2021-2026," the market reached a value of US$ 38.6 Billion in 2020.

Outdoor advertising refers to one of the oldest forms of promotions that involve the advertisement of certain products and services in the public domain.

Also known as out-of-home (OOH) advertising, these advertisements are commonly placed around public spaces, such as parks, metros, malls, highways, shopping complexes, and bus and train stations, to catch the attention of people and create a long-lasting impact on the passers-by.

It is a cost-efficient form of advertisement with a broad coverage due to which it is considered to be one of the most preferred modes of promotions amongst growing businesses.Get a sample copy of this Report: https://www.imarcgroup.com/outdoor-advertising-market/requestsampleAs the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.Global Outdoor Advertising Market Trends:The market is primarily driven by a considerable increase in infrastructural development across the globe, especially in developing economies.

This, along with the modernization of public transports, is acting as a major growth-inducing factor.

However, the mandatory lockdowns imposed by the governments of different countries on account of the rapid outbreak of the coronavirus disease (COVID-19) has currently limited the reach of OOH advertising.

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Let’s dig in detail and find out about the interesting aspects of OOH advertising.

OOH advertisements stays in its place as it is, because like any other marketing platform where you have option to focus or flip to next page, channel or segment OOh cannot be ignored as it’s big and the captivating visual impact lays your attention for a while wherein the statistics say, a lot of individual search for the product or service after they had seen a hoarding at one of the public place.

Selection of Location: Choosing the traffic site adequately plays a significant role here where buying of many several units which would not bear results and is not noteworthy instead prospective units buying is credible and suggestive.

And an additional tip here is that make sure that the font size is reasonable so that the hoarding seems visible from distance.

Research about your competitors and figure out what are the missing elements from their advertisements and try out to fill up those gaps from the advertising perspective.

Significance of Color: Select the colors for the hoarding wisely as they massively lure the audience a subtle color showcases the brand’s gentleness and humble approach wherein the dark colors symbolizes to passion, vigor and vividness.