BAM Communications, a California and New York City-based communications firm, today announced the launch of BAMx, its exclusive acceleration team that provides startups and VCs with high-impact, modular PR and marketing support to achieve short-term goals. The firm, recently listed as one of Adweek’s 100 fastest growing agencies, appointed Judene Small as Head of BAMx and Neha Singh as Managing Director of BAMx Martech News.
According to CB Insights, 29 percent of startups fail due to low cash flow and 14 percent fail due to poor marketing. With the average Marketing Director salary at $120,000, startups looking to hire a marketing team of three to four individuals can expect to spend upwards of $300,000 per year on salaries alone. With agency options like BAMx, startups can get the same work done within 60 days at one-tenth of the overhead cost.
“Success shouldn’t have to wait. As a former head of marketing and consultant, I know what it’s like to say no to an agency just because of budget, timeline, or leadership constraints,” said Singh. “BAMx is the only solution for startups and VCs looking to execute on specific, high-impact projects within 60-120 days. Our modular approach allows us to build packages to fit every scenario from product launches and funding announcements to pop-up events and content creation.”
Venture capital spending is at an all-time high with over $131 billion spent in 2018 across 8,949 deals. The number of deals continues to decrease despite spend increasing. For VCs, this means that there is increasing competition to attract startups and selectivity is now an option for founders and CEOs.
“With the amount of capital in the market, founders have a number of VC partners to choose from. Founders are shopping for the VC with the right finances, the right operational know-how to help them scale and the right brand,” said Small, “As a former startup operator and current head of VC relations, I noticed one common factor — VCs can’t justify significant, long-term investment in an agency nor can a startup. BAMx is the middle ground. Clients receive expert support against measurable KPIs on the timeline they need.”
We’ve heard the saying before and yet it couldn’t be more true.
Numerous business reports from USA Today, American Business Journals and Entrepreneur Magazine show this trend this Fall.Why?Because the timing is just right!1.
Third-quarter means less year and more profit.You’re already through most of the year.
Focus on higher-quality, higher-profit-margins this time of year.“You only have a few months remaining and now is the time to make sure your revenues are meeting your goals while there is still time to make any changes if needed.” says Jennifer Vickery.“Rather than run specials or promotions on a number of different messages, really pull from the most important and finish strong.”2.
Don’t have too many items on your menu.It’s not just a coincidence that most restaurants are changing to small menus (read article here).
“It’s a smart strategy that increases profit while reducing cost and can overall improve quality.”What are you currently offering to clients?Is it too much for them to choose from?Are you able to condense?3.
PathFactory, the leader in content intelligence announced a partnership today with 6sense, the leading powered by AI Account-Based Orchestration Platform, that will give marketers complete visibility into the quality of account engagement, as well as what content and topics are accelerating them through their customer journey martech news.Since today’s buyers are empowered to do 67% of their own research digitally before contacting sales teams, according to SiriusDecisions, forward-thinking marketers need visibility into this independent, anonymous research if they are serious about seeing an ROI on their ABM strategy.Dev Ganesan, CEO of PathFactory Said “While B2B marketing organizations have invested heavily in ABM over the past several years, many marketers still struggle to successfully execute campaigns, scale programs, and report on results.
We are confident this integration will give marketers the unprecedented ability to optimize the customer journey and generate revenue from their ABM efforts.”When visitors hit any of your content, PathFactory will leverage 6sense’s account identification capabilities to show you which account they are from.
PathFactory also provides detailed information about the content they’ve consumed and for how long.
When individual visitors are rolled up into accounts, sales and marketing teams can better understand which accounts are truly engaged.
They can even watch a buying committee’s activities populate and track their journey in near real-time.
