MWWPR, one of the top independent and integrated public relations agencies, has been recognized for its proprietary analytics platform, MPACT by The Holmes Report’s Innovation (In2) SABRE awards as a best marketing technology. The In2 SABRE awards honor work that pushed boundaries and elevated industry standards in 2019, when the platform launched Martech News.
MPACT was developed and built by the firm’s Insights and Analytics team to track communications efforts in an attempt to help get closer to solving an industry-wide problem of showing how public relations solutions impact business outcomes.
MPACT allows MWWPR to better understand trends and the competitive landscape, and most importantly, analyze the business impact of communications programs for the agency’s clients by taking a cross-channel lens across paid, earned, and owned media. The MPACT platform ensures MWWPR’s programs are advancing clients’ business objectives, along with providing the intelligence needed to develop actionable insights by aggregating relevant first, second, and third-party data sources. Additionally, MPACT provides the unique benefit of archiving these data sources for future analysis.
“MWWPR continues increasing focus on providing the most creative, insightful and measurable solutions for our clients. MPACT was strategically designed to offer our clients additional critical tools and insight to accomplish their goals,” said Michael Kempner, Founder and CEO of MWWPR. “With the proper datasets, the relationship and impact between communications efforts and business results tells a holistic and meaningful story to help move the needle for our clients’ businesses.”
The MPACT platform maintains and visualizes all relevant data to easily gain insight into channels, campaigns and tactics that are working best. This allows us to provide the necessary data to guide strategic earned media from creative campaign development to plan optimization.
MWWPR is also a finalist for its work with Barefoot in Best Influencer Programs + Endorsements. These nominations come on the heels of the agency’s debut ranking on Observer’s “PR Power 50” list.
Leading global marketing technology solutions provider STRATACACHE today announced a strategic technology partnership with Hakuhodo DY Holdings, a well-established international marketing, advertising and communications company based in Japan, to jointly develop innovative customer engagement experiences to influence shopper behavior and drive digital transformation martech news.This partnership comes in the midst of a retail evolution driven by shifting consumer demands, which is seeing more brands and retailers recognizing the value of digital transformation, leveraging advanced marketing technologies to boost in-store sales.The Hakuhodo DY Group Digital Location Media Business Center brings marketing methods which reflect how “everyday lives are changing as a result of digitalization and technology.” STRATACACHE’s complementary marketing technology offering includes a full in-house suite of marketing technology hardware, software and services to deliver scalable, personalized customer experiences.
Through STRATACACHE’s in-house retail analytics platform, Walkbase, retailers are empowered to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction.The collaborative partnership offers a unique combination of STRATACACHE’s digital technology solutions and Hakuhodo DY Holdings’s marketing technology capabilities.
The groups will conceptualize, develop and test new consumer experience strategies and scalable transformative technology solutions, providing a competitive edge in rethinking retail experiences and revolutionizing experiential retail.
Further, the two companies will research new methods to enhance path to purchase marketing and develop best-in-class solutions for retailers, manufacturers and media companies.Manish Kumar, Managing Director & SVP-APAC of STRATACACHE, said, “This collaboration fits into our strategic regional growth plan, strengthens our continual efforts to better serve our customers and helps to capture the immense potential in Japan and the expansive APAC region.”Chris Riegel, CEO of STRATACACHE, added, “At STRATACACHE, we create strategic partnerships to bring digital display, sensor, mobile and emerging technology to market, at scale.
STRATACACHE strongly believes in technology innovation and adding value to the in-store experience our customers are delivering to their shoppers by continually enhancing our solution offering.
This partnership with Hakuhodo DY Group’s robust marketing and solid business networks make our partnership a clear win-win.”“Through this partnership, STRATACACHE is unlocking marketing and media capabilities and the extensive customer base of one of the largest integrated marketing solutions companies in Japan.
As a technology company, you have a clear advantage over your competition.
One way to achieve better performance is to strategically utilize strategies that help generate leads and grow your business.In this post, we providesix strategies that every tech company must incorporate as part of their B2B marketing strategy.
In order for these strategies to work effectively, they must be properly implemented and used as part of the company's overall B2B marketing strategy.
