Mapp, the insight-based customer engagement platform, has announced the promotion of Michael Diestelberg to Vice President Product & Marketing.
Michael Diestelberg was promoted to Vice President of Webtrekk in 2018 martech news. Following the successful acquisition of Webtrekk by Mapp, he is now in charge of product development and the management of all marketing activities at an international level.
Michael’s responsibilities include establishing the global Mapp brand and expanding the insight-based customer engagement platform to respond to constantly evolving customer needs. His expertise in data analysis and customer intelligence built while leading at Webtrekk, will play a key role in the further development of Mapp’s service portfolio. In his new position, Michael oversees eight countries.
At Webtrekk, Michael held various positions, first as Senior Consultant Digital Analytics and since 2015 as Head of Pre-Sales Consulting. He accompanied the Berlin-based company through a phase of exceptionally strong growth that contributed to the acquisition by Mapp. Previously, he worked at IT news portal WinFuture.de and digital agency Aperto, among others.
Steve Warren, CEO of Mapp, comments: “Michael is the perfect addition to our global leadership team. As a high-profile data expert and proven expert on the European marketing landscape, he will significantly increase Mapp’s profile and further develop our cross-channel marketing offering to ensure that our platform optimally meets our customers’ requirements.”
Michael Diestelberg adds: “I am very excited to share my long experience in analytics with Mapp’s global team and set the course for sustainable international success. As part of my role, I will complete the integration of Webtrekk’s innovative Customer Intelligence technology into Mapp’s product offering and align it with marketing analytics for the benefit of our customers.”
Leading global marketing technology solutions provider STRATACACHE today announced a strategic technology partnership with Hakuhodo DY Holdings, a well-established international marketing, advertising and communications company based in Japan, to jointly develop innovative customer engagement experiences to influence shopper behavior and drive digital transformation martech news.This partnership comes in the midst of a retail evolution driven by shifting consumer demands, which is seeing more brands and retailers recognizing the value of digital transformation, leveraging advanced marketing technologies to boost in-store sales.The Hakuhodo DY Group Digital Location Media Business Center brings marketing methods which reflect how “everyday lives are changing as a result of digitalization and technology.” STRATACACHE’s complementary marketing technology offering includes a full in-house suite of marketing technology hardware, software and services to deliver scalable, personalized customer experiences.
Through STRATACACHE’s in-house retail analytics platform, Walkbase, retailers are empowered to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction.The collaborative partnership offers a unique combination of STRATACACHE’s digital technology solutions and Hakuhodo DY Holdings’s marketing technology capabilities.
The groups will conceptualize, develop and test new consumer experience strategies and scalable transformative technology solutions, providing a competitive edge in rethinking retail experiences and revolutionizing experiential retail.
Further, the two companies will research new methods to enhance path to purchase marketing and develop best-in-class solutions for retailers, manufacturers and media companies.Manish Kumar, Managing Director & SVP-APAC of STRATACACHE, said, “This collaboration fits into our strategic regional growth plan, strengthens our continual efforts to better serve our customers and helps to capture the immense potential in Japan and the expansive APAC region.”Chris Riegel, CEO of STRATACACHE, added, “At STRATACACHE, we create strategic partnerships to bring digital display, sensor, mobile and emerging technology to market, at scale.
STRATACACHE strongly believes in technology innovation and adding value to the in-store experience our customers are delivering to their shoppers by continually enhancing our solution offering.
This partnership with Hakuhodo DY Group’s robust marketing and solid business networks make our partnership a clear win-win.”“Through this partnership, STRATACACHE is unlocking marketing and media capabilities and the extensive customer base of one of the largest integrated marketing solutions companies in Japan.
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