Talkwalker, the leading social listening and analytics company, today announced the launch of Conversation Clusters, a data visualization tool that enables marketers, PR professionals and consumer insight analysts to instantly uncover, understand and visualize the context around any topic at a glance martech news.
The launch marks a significant development in the social listening and analytics space, enabling users to take full advantage of assisted data exploration with the help of augmented analytics. For the first time, the latest advances in machine learning research can be utilized at speed and scale for use cases such as trend research, content creation and consumer insights.
Achieving industry-leading time-to-insight, Talkwalker’s data science team mastered high dimensional data reduction and streamlined processing power to display a map of complex connections within minutes. “Automated data segmentation holds massive revenue potential for enterprises. An analysis that would take weeks or months to build can now produce actionable results in minutes,” said Todd Grossman, Talkwalker CEO Americas martech.
Conversation Clusters is based on a powerful machine learning algorithm that groups results semantically. “Our algorithm first identifies relevant word patterns and topic structures in the results taken from our annotated database of billions of articles, and then plots them so that results with many similarities are shown close to each other,” said Dr Benedikt Wilbertz, Head of Data Science at Talkwalker. “Using a massively parallel infrastructure, we are able to analyze and represent tens of thousands of links and connections between data points in little more than one minute.”
Leading global marketing technology solutions provider STRATACACHE today announced a strategic technology partnership with Hakuhodo DY Holdings, a well-established international marketing, advertising and communications company based in Japan, to jointly develop innovative customer engagement experiences to influence shopper behavior and drive digital transformation martech news.This partnership comes in the midst of a retail evolution driven by shifting consumer demands, which is seeing more brands and retailers recognizing the value of digital transformation, leveraging advanced marketing technologies to boost in-store sales.The Hakuhodo DY Group Digital Location Media Business Center brings marketing methods which reflect how “everyday lives are changing as a result of digitalization and technology.” STRATACACHE’s complementary marketing technology offering includes a full in-house suite of marketing technology hardware, software and services to deliver scalable, personalized customer experiences.
Through STRATACACHE’s in-house retail analytics platform, Walkbase, retailers are empowered to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction.The collaborative partnership offers a unique combination of STRATACACHE’s digital technology solutions and Hakuhodo DY Holdings’s marketing technology capabilities.
The groups will conceptualize, develop and test new consumer experience strategies and scalable transformative technology solutions, providing a competitive edge in rethinking retail experiences and revolutionizing experiential retail.
Further, the two companies will research new methods to enhance path to purchase marketing and develop best-in-class solutions for retailers, manufacturers and media companies.Manish Kumar, Managing Director & SVP-APAC of STRATACACHE, said, “This collaboration fits into our strategic regional growth plan, strengthens our continual efforts to better serve our customers and helps to capture the immense potential in Japan and the expansive APAC region.”Chris Riegel, CEO of STRATACACHE, added, “At STRATACACHE, we create strategic partnerships to bring digital display, sensor, mobile and emerging technology to market, at scale.
STRATACACHE strongly believes in technology innovation and adding value to the in-store experience our customers are delivering to their shoppers by continually enhancing our solution offering.
This partnership with Hakuhodo DY Group’s robust marketing and solid business networks make our partnership a clear win-win.”“Through this partnership, STRATACACHE is unlocking marketing and media capabilities and the extensive customer base of one of the largest integrated marketing solutions companies in Japan.
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