January 2020 Core Update: Google Gives 1 Hour Advance Notice
At 11 am Eastern Standard Time, Google announced that it would release a new broad core algorithm update later that day. This notice was broadcast via the Search Liaison Twitter account
Standard Broad Core Update Advice
As you’ll notice from the first Tweet from https://www.google.com/, the advice on how to respond to the January 2020 Core Update remains the same:
This update isn’t targeting any specific ranking factor, spam tactic or type of website
There’s no one thing to address or change if your site is losing rankings or traffic
The key to improving performance in Google search results is “great content”
This “guidance” is spelled out in this Google blog post published around the same time the August 2019 Update was released.
January 2020 Broad Core Update Reactions
We’re be gathering responses and discussions from website owners and marketers as the January 2020 Core Update starts to take effect in the search results. We’ll keep this post updated as we learn more about how this update is impacting search results, rankings and traffic for site owners.
Here are some initial reactions from marketers in the WebmasterWorld thread. Unfortunately, there hasn't been many positive reactions so far.
For what it's worth, here at WooRank we've seen a slight increase in clicks, impressions and CTR in Google Search Console over the last few days. Additionally, Google Analytics is reporting about a 4% increase in sessions since the update.
So far, so good but it's still early in the rollout.
Has this update impacted your site or marketing? Let us know!