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Three Psychology Practices To Include in UX Strategy Of A Mobile App

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Carol Smith
Three Psychology Practices To Include in UX Strategy Of A Mobile App

Psychology is integrated into every step of the user experience design process. A few key principles related to how people think will help you design products and experiences that actually work better for your actual users. This article gives a primer on some basic psychology-backed best practices and principles that every entrepreneur should know. 

Disintegrate steps: Splitting a lengthy procedure into numerous smaller steps, or detailed data into bite-sized pieces, revealing them only if necessary. This can be used with onboarding, feed set up, e-commerce checkout etc. For instance, showing the breakup of the order only after a customer proceeds to the checkout page. 

Active labeling: One way to minimize interaction costs can be by eliminating guesswork in certain cases for users. Buttons, keys, form fields, and icons should have labels visible for clear and step-wise instructions to lower the interaction cost. 

Stick to familiar interfaces: People are generally averse to change. They are more used to interfaces they are accustomed to using.  They expect even the new products to have familiar interfaces. Familiar ideas, words environments, and patterns are usually comforting for people.

Use familiar design patterns: Doing a survey on your favorite apps, you’ll find that their chat, search, and navigation have a quite similar touch and feel. This is due to the fact that these techniques work well, and people use them seamlessly.

Observe user preferences: Observing users help identify the difficulties they’re facing, and then these areas can be brainstormed for solutions.

Prototyping: Wireframing ideas and putting them up for users can help you understand their opinions on specific aspects of your product. This feedback can be a reliable way to capture the initial reactions of users to your products.

Conclusion

Understanding user sentiments is essential in designing intuitive as well as usable interfaces. Above mentioned principles are just a few of many but they’re enough to get you ready to design. To begin working on your UI/UX strategy, it is good to work under the supervision of an experienced UI/UX design services firm to get the most out of your design endeavors.

Image - Freepik.com

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