Firewood Promotes Jennifer Fey to Senior Vice President, Digital Media

MarTech Cube

Firewood Promotes Jennifer Fey to Senior Vice President, Digital Media

Global digital marketing agency Firewood has expanded its senior leadership team by promoting Jennifer Fey to senior vice president, digital media.

Fey will continue to oversee media operations and client servicing, and will help drive new and expanded digital media programs for clients. The Firewood roster of clients includes Google, LinkedIn, VMware, and Cummins martech news.

The growing digital media practice at Firewood serves brands looking for paid and organic growth marketing to attract and retain customers. The practice offers a mix of performance marketing services, established and emerging platform media strategy, site-side analytics, and strategic content design. Integral to the offering is a close partnership with the agency’s creative team to deliver clients superior performance outcomes and best-in-class creative work.

“Our approach is different because we don’t rely on the commission-based model of traditional agencies,” said Fey. “At Firewood, we focus on having an expert and collaborative team drive the media strategy, with support from our larger organization to help scale for growth. I’m excited to become even more engaged with our clients and other partners looking for new approaches to digital media.”

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STRATACACHE Announces Strategic Technology Partnership with Hakuhodo DY Holdings

MarTech Cube 2020-01-14

Leading global marketing technology solutions provider STRATACACHE today announced a strategic technology partnership with Hakuhodo DY Holdings, a well-established international marketing, advertising and communications company based in Japan, to jointly develop innovative customer engagement experiences to influence shopper behavior and drive digital transformation martech news.This partnership comes in the midst of a retail evolution driven by shifting consumer demands, which is seeing more brands and retailers recognizing the value of digital transformation, leveraging advanced marketing technologies to boost in-store sales.The Hakuhodo DY Group Digital Location Media Business Center brings marketing methods which reflect how “everyday lives are changing as a result of digitalization and technology.” STRATACACHE’s complementary marketing technology offering includes a full in-house suite of marketing technology hardware, software and services to deliver scalable, personalized customer experiences.

Through STRATACACHE’s in-house retail analytics platform, Walkbase, retailers are empowered to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction.The collaborative partnership offers a unique combination of STRATACACHE’s digital technology solutions and Hakuhodo DY Holdings’s marketing technology capabilities.

The groups will conceptualize, develop and test new consumer experience strategies and scalable transformative technology solutions, providing a competitive edge in rethinking retail experiences and revolutionizing experiential retail.

Further, the two companies will research new methods to enhance path to purchase marketing and develop best-in-class solutions for retailers, manufacturers and media companies.Manish Kumar, Managing Director & SVP-APAC of STRATACACHE, said, “This collaboration fits into our strategic regional growth plan, strengthens our continual efforts to better serve our customers and helps to capture the immense potential in Japan and the expansive APAC region.”Chris Riegel, CEO of STRATACACHE, added, “At STRATACACHE, we create strategic partnerships to bring digital display, sensor, mobile and emerging technology to market, at scale.

STRATACACHE strongly believes in technology innovation and adding value to the in-store experience our customers are delivering to their shoppers by continually enhancing our solution offering.

This partnership with Hakuhodo DY Group’s robust marketing and solid business networks make our partnership a clear win-win.”“Through this partnership, STRATACACHE is unlocking marketing and media capabilities and the extensive customer base of one of the largest integrated marketing solutions companies in Japan.

Four Steps to Boosting Cybersecurity Hygiene

bharat malviya 2022-10-28

For the past few years, cyber security has been one of the most talked about topics across the globe. Enterprises have witnessed so many data breaches and heinous cyber attacks that it is almost impossible to deny the notion that individuals need to pay more attention to cyber security. This commitment will also help in improving the overall cyber security position of the organization. People Processes TechnologyHere’s a compiled list of four measures CISOs can take to improve cyber hygiene and safeguard their company. Encrypt devicesMake a cyber-response strategyBackup and encrypt dataUpdate the system on a regular basisFull article: Four Steps to Boosting Cybersecurity HygieneCyber Security Industry News

The Critical Role of DSP Technology in Today’s Digital Marketing Ecosystem

Trishna Rotke 2022-08-23

It is now clearer than ever that DSP technology is needed in today’s digital marketing ecosystem. As a result, DSPs are more useful and important today than they were a few years ago, thanks to advancements in marketing technology automation. However, as mobile marketing budgets continue to grow, it’s time for marketers to build mobile marketing stacks, and a DSP is an essential component of such a technology stack. Increased transparencyEven though “transparency” is overused in the digital marketing environment, allowing marketers to see the traffic source where each of their advertisements is displayed offers transparency in a world where there is too much fraud and malware. For full Article: The Critical Role of DSP Technology in Today’s Digital Marketing EcosystemFor more B2B marketing insights

Why Is It Essential to Evaluate Cybersecurity Before Mergers and Acquisitions?

BharatMalviya 2022-10-04

Proactive inquiry and timely response can help mitigate the negative impact that improper cyber hygiene can have on a business acquisition. Changes in the Mergers and Acquisitions ProcessThe due diligence process is no longer just about traditional concerns around finance, liabilities, contracts, IT, and key man risk. With limited review time to assess security risks, organizations involved in mergers and acquisitions must focus on specific areas of cybersecurity and threats, particularly those that exist beyond the firewall, if they are to properly identify and manage risks connected with their investments. Operations Management and Security EngineeringIt is much too often in charge of tasks that require a dedicated security team. Full article: Why Is It Essential to Evaluate Cybersecurity Before Mergers and Acquisitions?

6 Strategies Every Tech Company Must Incorporate For B2B Marketing

Rochelle Williams 2021-10-19

As a technology company, you have a clear advantage over your competition.

One way to achieve better performance is to strategically utilize strategies that help generate leads and grow your business.In this post, we providesix strategies that every tech company must incorporate as part of their B2B marketing strategy.

In order for these strategies to work effectively, they must be properly implemented and used as part of the company's overall B2B marketing strategy.

How Technology Can Help You Grow Your Business

Aaron Smith 2022-12-22

We can provide better customer service, increase efficiency, lower costs, and rely on fewer staff to operate. Technology allows us to save money while providing better services. For example, a restaurant can allow online ordering; a hotel can allow booking, and a service provider can make appointments. These two services allow you to immerse yourself within the digital world where you’re able to participate in activities and experiences. With the right technologies, you can grow your business and improve the quality of services you provide.

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