Coca flour is primarily used regionally as a nutritional additive in breads, cakes, candy, juices and cereals. In the Andes it is widely accepted as a natural medicine, and used as a remedy for gastritis, colic, rheumatism, arthritis, dry cough, cholesterol and diabetes
Coca tea, also called mate de coca, is an herbal tea (infusion) made using the raw or dried leaves of the coca plant, which is native to South America.
It is made either by submerging the coca leaf or dipping a tea bag in hot water.
Genuine Coke lovers are displayed with Coke cans and bottles.
This is how drastically user-generated content has transformed the marketing world.Both the images are used for marketing purposes for Coca Cola.
This example is apt enough to show how important user generated content has become in the present time.
This article focuses on this very aspect that why and how user-generated content is ruling over the marketing world!
It may be images, videos, comments, feedback, hashtag content, online reviews, and other forms of content that are posted online on social media platforms like Facebook, Instagram, Twitter, Youtube, and more.
User-generated content helps you save both time and money.
Summary The Coca-Cola Company (Coca-Cola) is a producer, distributor, and retailer of non-alcoholic beverages.
It offers carbonated beverages and a variety of still beverages including juices, energy, ready-to-drink teas and coffees, waters, and sports drinks.
Additionally, it sells beverages under multiple brands such as Sprite, Coca-Cola Zero, Diet Coke, Fanta, Glaceau Vitaminwater, Powerade, Dasani, FUZE TEA, Minute Maid, Simply, Georgia, and Del Valle.
Coca-Cola markets its products to distributors, wholesalers, retailers and independent bottling partners.
Coca-Cola is focusing towards growth strategy by tapping the power of AI and big data in analyzing customer data to support innovation, research, pricing decisions, optimizing overtime costs, supply chain management, and offering personalized services and enhanced experience to its customers.
Coca-Cola is following the content-driven liquid & linked social media strategy that works on multiple geographies and cultures, and uses different media channels to engage with its customers, answer their queries, and connects with them through social media marketing campaigns such as “Tweet a Coke” campaign, “#RefreshtheFeed”, “#KindnessStartsWith”, Coke blog and ‘stories’, “Share a Coke” campaign, “ThatsGold”, “Delicious Happiness”, “#VerdaderoAmigo”, We Do, etc Coca-Cola is reinventing its customer engagement through an omnichannal service strategy to ensure its customers shop from anywhere, anytime, and through any mode.
