ConvergeOne, a leading worldwide IT services provider of collaboration and digital infrastructure solutions, announced that former Global Vice President, Marketing, at Fiserv, Gabrielle Lukianchuk, has joined ConvergeOne as Vice President, Marketing, effective today martech news.
Lukianchuk brings over 25 years of results-driven marketing leadership to ConvergeOne. She most recently led an enterprise content strategy at a global leader in payments and financial technology, Fiserv. In this role, she led the content strategy for digital channels, global events, thought leadership, analysts, and associations for the company. Preceding Fiserv, Lukianchuk served as a marketing executive at ACI Worldwide, an electronic payments solution provider, leading product and solution marketing and a transformation of the go-to-market approach for solution marketing. Lukianchuk also held other executive leadership roles in marketing, global business transformation, and brand strategy during her 12-year tenure at CA Technologies, an IT management, software, and solutions company that is a subsidiary of Broadcom Inc. as of November 2018 martech.
Craig Chumley, Executive Vice President, Cloud, Managed Services, and Marketing said that “Gabrielle has a strong track record of success as a transformational leader that has helped companies develop innovative marketing strategies and programs tailored to the customer. With her expertise and vision, we will be able to augment brand equity and awareness to support the growth of the complete ConvergeOne business.”
Gabrielle Lukianchuk said that “I am excited to join ConvergeOne to lead the Marketing Organization. I see a tremendous opportunity to continue to build the ConvergeOne brand through the eyes of our customers and grow upon our world-class Net Promoter Score. The opportunities for growth are endless as we continue to put our customer’s success front and center customer experience services.”
Leading global marketing technology solutions provider STRATACACHE today announced a strategic technology partnership with Hakuhodo DY Holdings, a well-established international marketing, advertising and communications company based in Japan, to jointly develop innovative customer engagement experiences to influence shopper behavior and drive digital transformation martech news.This partnership comes in the midst of a retail evolution driven by shifting consumer demands, which is seeing more brands and retailers recognizing the value of digital transformation, leveraging advanced marketing technologies to boost in-store sales.The Hakuhodo DY Group Digital Location Media Business Center brings marketing methods which reflect how “everyday lives are changing as a result of digitalization and technology.” STRATACACHE’s complementary marketing technology offering includes a full in-house suite of marketing technology hardware, software and services to deliver scalable, personalized customer experiences.
Through STRATACACHE’s in-house retail analytics platform, Walkbase, retailers are empowered to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction.The collaborative partnership offers a unique combination of STRATACACHE’s digital technology solutions and Hakuhodo DY Holdings’s marketing technology capabilities.
The groups will conceptualize, develop and test new consumer experience strategies and scalable transformative technology solutions, providing a competitive edge in rethinking retail experiences and revolutionizing experiential retail.
Further, the two companies will research new methods to enhance path to purchase marketing and develop best-in-class solutions for retailers, manufacturers and media companies.Manish Kumar, Managing Director & SVP-APAC of STRATACACHE, said, “This collaboration fits into our strategic regional growth plan, strengthens our continual efforts to better serve our customers and helps to capture the immense potential in Japan and the expansive APAC region.”Chris Riegel, CEO of STRATACACHE, added, “At STRATACACHE, we create strategic partnerships to bring digital display, sensor, mobile and emerging technology to market, at scale.
STRATACACHE strongly believes in technology innovation and adding value to the in-store experience our customers are delivering to their shoppers by continually enhancing our solution offering.
This partnership with Hakuhodo DY Group’s robust marketing and solid business networks make our partnership a clear win-win.”“Through this partnership, STRATACACHE is unlocking marketing and media capabilities and the extensive customer base of one of the largest integrated marketing solutions companies in Japan.
As a technology company, you have a clear advantage over your competition.
One way to achieve better performance is to strategically utilize strategies that help generate leads and grow your business.In this post, we providesix strategies that every tech company must incorporate as part of their B2B marketing strategy.
In order for these strategies to work effectively, they must be properly implemented and used as part of the company's overall B2B marketing strategy.
