Healthcare CRM software is integral in healthcare companies regardless of the scale of their business operations due to having a proven positive impact on improvement of rate of health outcomes and facilitation of patient relationship management.
HEALTHCARE CRM MARKET: FACTS AND NUMBERS
Stratistics Market Research Consulting announced the results of healthcare CRM market analysis that demonstrates the tendency for the steady growth of medical CRM market sector expecting to reach the worth of $29 billion by 2026. The increasing needs of healthcare providers to obtain the structured data for better management and fostering better patient outcomes overrun restricting factors pertaining to high cost of CRM implementation in healthcare industry compared to other business enterprises and force the healthcare providers to search for optimized custom development solutions.
HEALTHCARE CRM MAJOR USERS
CRM working on the principle of ‘doing more at less cost’, aims at facilitation of customer relationship, and benefits the following categories of end-users:
- Providers of medical service
- Consumers of medical service
- Pharmaceutical organizations
- Medical devices sellers.
APPLICATIONS OF HEALTHCARE CRM
The healthcare CRM market, based on healthcare CRM application, is segmented into the following categories:
- patient management
- task management
- communication module
- report module.
HEALTHCARE CRM FEATURES
Patient Management
- Patient Information Management
- Patient segmentation
Communication module
- Appointments Scheduling
- Marketing campaigns.
- Calendar, Alerts and Reminders
- Call capabilities
- Customer support
Task management
- Task tracking and management
Report module
- CRM Dashboard
- Custom Reports
It is crucial that the healthcare CRM has integrations with all the applications used in current medical practices and can be easily incorporated in EHR system or practice management software.
Healthcare CRM is the powerful assisting tool for gathering the disparate data and turning it into actionable and manageable system for smarter engagement and patient retention. With implementing HIPAA compliant CRM healthcare providers get a 360-degree profile of both consumers of their service and service itself. To coordinate custom CRM software at its best with operations along the entire customer journey and fill any probable gaps in the medical practices process depends on the ability to provide smooth patient experience and manage the medical service provision regardless of its complexity.
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Whether they are managing patients or patient related queries and processes, healthcare providers will find themselves working with a large contact base.
Like most SMBs and enterprises, healthcare organizations rely heavily on healthcare CRM software to efficiently organize workflow.
Which raises the question, do you build a custom healthcare CRM solution or purchase off the shelf?
