Why Most Companies Are Using Social-media and Search Engine Optimisation

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Tips for SEO positioning yourself on your Web pagePositioning in Internet search engines - known as SEO - is vital for a company to sell its idea on the Internet.This is a matter of visibility of your business and you know what they say: " what is not shown does not sell ".If you had not considered working on the positioning of your website in search engines, it is time for you to do so.

Otherwise you would be leaving all the way free to your competition while you yourself would not be accomplishing anything.Now, positioning a Web page is never as easy as one supposes, in fact, it is a constant activity and one that requires a lot of dedication ; the results are progressive and I suppose that is what motivates us to keep working.Of course, with the knowledge that we have to position our Web page and the desire to do so is not enough.

It is there when we begin to investigate what this is about the positioning of Web pages in Web  search engine optimization - SEO .To position our website we must take into account multiple factors , which, when well taken care of, will lead us to be among the first in the results of search engines like Google, and that will make it easier to sell your business idea , services and products.Let's talk a bit about the bases of positioning and we will do it at a basic level, so that you, who take your first steps in the world of SEO do not get overwhelmed with so much information; I already tell you that this is a whole world within the Internet, more complex than any person could think initially and in constant change and emergence of new trends .Be genuine: originality is rewardedI always like to talk about originality as the first point for the positioning of a Web page, because it is the most difficult of all.Many companies come to the Internet to make their business a copy of what already exists and that only leads to the business being kept in the shadow of the person who inspired it.But it's not just about being original to be able to give a different offer to our market, but because Google punishes the duplicated content , in fact, it is one of the causes of the many penalties that this search engine can give you.You must consider that all the content of your Web page must be written by yourself , to guarantee that you have not copied anything from any other place, besides, the videos and the images must be original.It does not cost you anything to do that, maybe a little time, but that guarantees you will be in good relations with the search engines and your Web will position itself better and better.

You must understand that the content is positioned according to the search parameters that, in this case, are known as keywords or keywords.The keywords are determined from the business niche in which your company is included, that's why one of the most important tips to position a Web page is to know the search habits of your customers .Remember this: all those who have businesses similar to yours will go for the most recurrent keywords in the list, therefore those are the words that have more competition; You should ask yourself if you are going to enter that competition, or you will focus on less popular keywords.

Remember that the use of social networks in that sense is very little and you can take advantage.Configura Google AnalyticsThis is a free and essential tool for you to study the development of the positioning of your Web page .With this tool you get important data that will help you adjust your strategies.

For example, you can find information on the behavior of users on your Web page.It is likely that by doing a study of Google Analytics data you will be aware of new key words that you are not using and that can help position your Web page.Remember that the most popular search terms help you in positioning; include them in your content, in the descriptions of the photos and in the titles of the videos.Create and maintain a BlogUndoubtedly, this is the advice of SEO that more companies take into account.Not only because it helps them stay active in the eyes of the search engine, but also has a resource with which they can inform and educate their customers .But if you create a Blog, you must keep it active.I do not tell you that you should upload content every day, but if with certain frequency, otherwise you will lose your work.Remember the use of keywords in the content you generate, but remember to write thinking about your customers and not the search engine .