Jennifer Gottlieb, Global President of W2O, the leading independent provider of analytics-driven, digital-first marketing communications to the healthcare sector, has been named to the Board of Directors for the Muscular Dystrophy Association (MDA) martech news.
“I am honored to join MDA in its mission to improve the lives of people and families affected by neuromuscular diseases, especially given how vulnerable the population is during the current COVID-19 crisis,” said Gottlieb. “I look forward to bringing my deep healthcare experience to MDA to expand fundraising efforts and digital-enablement in support of innovations in science and care.”
MDA is committed to transforming the lives of people affected by muscular dystrophy, ALS and related neuromuscular diseases. Through innovations in science and care, MDA is creating more hope and answers for families living with muscular dystrophy and related diseases that take away physical strength and mobility. Research supported by MDA is directly linked to approved, life-changing therapies across multiple neuromuscular diseases. Additionally, MDA supports the largest network of multidisciplinary clinics providing best-in-class care at more than 150 of the nation’s top medical institutions. Each year, thousands of children and young adults with neuromuscular diseases learn vital life skills and gain independence at MDA’s summer camp and through recreational programs, at no cost to families.
“At this challenging time, we must remember that many diseases, especially neuromuscular diseases such as muscular dystrophy, spinal muscular atrophy, and ALS, urgently need innovations in research and care. MDA is an essential charity, and our patients are more vulnerable than ever. We are on the front-line delivering care to over 50,000 people and bringing critical education and resources to over 250,000,” said MDA President and CEO Lynn O’Connor Vos. “Jennifer’s passion, commitment and deep industry knowledge will help ensure that we increase our impact and continue to transform the lives of people affected by neuromuscular diseases, during this critical time and beyond.”
For more information about MDA, please visit its website at www.mda.org, or click here to access W2O’s “What2Know” podcast interview with O’Connor Vos
OutboundEngine, a nationally recognized marketing software as a service (SaaS) company, today announced in-app purchasing, enabling small businesses, entrepreneurs and professionals to purchase a subscription to its all-in-one marketing solution within the mobile app.“In uncertain times, Small Businesses are looking for affordable all-in-one solutions in order to reduce unnecessary spend on advertising products that don’t work and come with a high price-tag.
They are also looking for convenience of purchase and want to get started without jumping through a lot of hoops.
Now they have direct access to all the marketing they need and all they need is the mobile app to get started” said Marc Pickren, CEO of OutboundEngine martech news.According to mobile app measurement provider, AppsFlyer, there are now more than 2 million apps for iOS and 3 million apps for the android platform.
As consumers spend more time within apps, this marketplace is set to grow quickly over the next few years.
The global app market is approaching $64 billion this year alone.“We’re excited to begin offering the OutboundEngine platform to prospective customers through our mobile app.
This is the first step and fully aligns with our philosophy to make OutboundEngine in-app commerce and seamless integrations with major marketplaces as easy and efficient as possible,” said Deepak Surana, SVP Product of OutboundEngine.Additional new features of the mobile app include the ability to see all their reviews in one place, request reviews from customers, and respond directly to reviews and leads in real time marketing automation.“In-app purchase was phase one in our plan to integrate with over 200 CRMs, marketplaces and platforms by May of 2020.
In today’s competitive market, customers expectations have reached a whole different level.
Learn What are CDP and their features.
Contact QL tech for CDP services in perth, Australia
What is a Customer Data Platform ( CDP ) ?CDP Institute says a customer data platform is packaged software that creates a persistent, unified customer database that is accessible to other systems.According to prestigious publications like Forbes, companies that give priority to data-driven marketing are six times more profitable year-over-year than companies that don’t.
Seventy-five percent of those data-driven companies also see an increase in customer engagement, and data-driven strategies often produce between five to eight times more ROI than strategies without.
Results like this support the idea that the future of marketing lives in the data, but not just any data- it’s a combination of several components.
Its behavioral data enhanced by AI (artificial intelligence) and machine learning that is accurate, real-time and interconnected.
How do enterprise-level marketers drive real business results?By getting hold of and using actionable, real-time, accurate behavioral data.
Examples of data-driven companies that embrace a customer-driven platform are Amazon, Spotify, and Netflix.
