Khoros, a global leader in digital-first customer engagement software, today announced the launch of its newest data hosting location in Sydney, Australia, which will allow the company to deliver enhanced software performance and data privacy confidence for its customers in Australia and New Zealand.
The Asia-Pacific (APAC) region is one of the fastest-growing markets for Khoros, given its accelerated pace toward digital transformation and widespread shift to cloud computing. With local data hosting, Khoros is even better equipped to provide customers with an industry-leading platform experience and best-in-class solutions for digital care, social media marketing, and brand communities.
Partnering with Amazon Web Services (AWS), Khoros expanded its infrastructure to include AWS’ Sydney data centres where it now hosts its Khoros Care product for local customers. Leveraging AWS’ data centres, Khoros now delivers new platform features and software upgrades more quickly and more efficiently through a secure and reliable network. Most importantly, it enhances Khoros’ data privacy for its customers in regulated industries, such as financial services, government, telecommunications, and airlines. With local data hosting, Khoros can hedge against centralized incidents and threats to business continuity, while meeting compliance laws and regulations specific to the region. It continues to enable Khoros to provide the highest standard of private, secure conversations over digital channels in compliance with Australian data sovereignty requirements.
Leading global marketing technology solutions provider STRATACACHE today announced a strategic technology partnership with Hakuhodo DY Holdings, a well-established international marketing, advertising and communications company based in Japan, to jointly develop innovative customer engagement experiences to influence shopper behavior and drive digital transformation martech news.This partnership comes in the midst of a retail evolution driven by shifting consumer demands, which is seeing more brands and retailers recognizing the value of digital transformation, leveraging advanced marketing technologies to boost in-store sales.The Hakuhodo DY Group Digital Location Media Business Center brings marketing methods which reflect how “everyday lives are changing as a result of digitalization and technology.” STRATACACHE’s complementary marketing technology offering includes a full in-house suite of marketing technology hardware, software and services to deliver scalable, personalized customer experiences.
Through STRATACACHE’s in-house retail analytics platform, Walkbase, retailers are empowered to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction.The collaborative partnership offers a unique combination of STRATACACHE’s digital technology solutions and Hakuhodo DY Holdings’s marketing technology capabilities.
The groups will conceptualize, develop and test new consumer experience strategies and scalable transformative technology solutions, providing a competitive edge in rethinking retail experiences and revolutionizing experiential retail.
Further, the two companies will research new methods to enhance path to purchase marketing and develop best-in-class solutions for retailers, manufacturers and media companies.Manish Kumar, Managing Director & SVP-APAC of STRATACACHE, said, “This collaboration fits into our strategic regional growth plan, strengthens our continual efforts to better serve our customers and helps to capture the immense potential in Japan and the expansive APAC region.”Chris Riegel, CEO of STRATACACHE, added, “At STRATACACHE, we create strategic partnerships to bring digital display, sensor, mobile and emerging technology to market, at scale.
STRATACACHE strongly believes in technology innovation and adding value to the in-store experience our customers are delivering to their shoppers by continually enhancing our solution offering.
This partnership with Hakuhodo DY Group’s robust marketing and solid business networks make our partnership a clear win-win.”“Through this partnership, STRATACACHE is unlocking marketing and media capabilities and the extensive customer base of one of the largest integrated marketing solutions companies in Japan.
As a technology company, you have a clear advantage over your competition.
One way to achieve better performance is to strategically utilize strategies that help generate leads and grow your business.In this post, we providesix strategies that every tech company must incorporate as part of their B2B marketing strategy.
In order for these strategies to work effectively, they must be properly implemented and used as part of the company's overall B2B marketing strategy.
