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How Does Voice Search Affect The SEO Strategy?

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Phoebe Lambert
How Does Voice Search Affect The SEO Strategy?

Google frequently changes its algorithm almost once or twice every day, about 500 and more algorithms are launched but all of them have different ranked fluctuations among them. Many experiments are being carried out testing our SEO industry, However very few of them are able to meet victory and there is surely one significant trend that holds the future of the cheap SEO services in The UK i.e. voice queries on mobiles. As we all know that the usage of mobile phones has widely expanded in the recent years now every person has a mobile phone with them.

Voice search queries is a two way conversation which helps the user to complete tasks in their real life without any problem such as making an online purchase or booking tickets for your travel. Users prefer direct answers while performing a voice search rather than the generation of multiple links.

Early usage:

If we talk about the early usage of voice search, initially the consumers were not so thrilled by voice search, in 2013 85 percent of IOS users said that they don’t use Siri in their mobiles and today Siri and Google are now leading their ways. Google expressed tremendous interest in voice search by introducing an infographic; it also introduced its personal assistant known as Google home. A recent survey has proved that about 51 percent of teens and 41 percent of adults use voice search. In an analysis of multiple queries we found out that Google served direct answers 19.5 percent of the time whereas Microsoft provided only direct answers for 1.1 percent of the time. In coming years with better user experience and increased adoption and adaptability voice search could continue to climb exponentially.

Tips for voice search Optimization:

In this article we will discuss how a significant change in the context could affect the voice search strategy, we will also discuss about the main salient features of voice query. We’ll see how we can capitalize the demand of the growing direct answer demand through voice search with a refined SEO strategy.

Google introduced Google Hummingbird and that has been one of the most effective ways which has helped for better voice search. It brought semantic context into picture and since then it has been a key components which helps in marketing and search advertising. There is no longer the need of using keywords inside your content the voice search is completely dependent on the queries provided and the meaning which it holds back to as a given query.

Must Read: How Can SEO Increase Online Sales?

With the introduction of Intelligent Personal Assistants the voice search has been made more efficient because it provides direct answers instead of multiple links for the basic query. For example if we ask the population of London or the weather of London the assistant would provide direct answers to us.

Adaption to voice search:

The impact of voice search on SEO is very certain, given the current usage of voice search this will definitely lead to considerable impact on the business; many brands that can stay ahead and anticipate will surely reap benefits in years to come.

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Phoebe Lambert
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