Biggest Content and Web Design Mistakes During Web Redesigning

Every business needs a site that performs well, brings quality traffic, and drives qualified leads. A website acts as a front face for your brand and should be able to establish your brand’s credibility. The major backbone of any website is its content. Many marketers underestimate the power of quality content, especially during redesigning and development projects.

In this article, we will mention some common content and web designing mistakes major marketers do:

No consideration of functionality and development

• A successful website allows for seamless functionality and can rank in search results. Some other factors that define the success of your website are:
• It should be able to nudge your website visitors to perform call-to-action
• Your website should allow data processing across multiple platforms
• Easy accessibility to editing and adding pages
• Easy to manage after launching the website
• Mobile-friendly

Your website should be able to attract your target audience and convert them into potential customers. Visuals and user experience play its role, but we cannot overlook the following factors to create a successful website:

• Call to action
• Content hierarchy
• Platform integrations
• Back-end search
• Navigation
• Information architecture

Content plays a major role in redesigning your website. Your content elements may differ as per your Content Management System. They may be called blocks, fragments, components, widgets, and more. While redesigning your website, make sure you design blocks with keeping flexibility in mind. Keep in mind the layout information and how you want your visitors to interact with various elements of your website.

Before redesigning your website, communicate your requirements for all page blocks with your design and development teams. Your requirements should fulfill the author as well as your visitor’s needs. In the end, make sure non-technical people can update your website with ease by limiting the need for HTML and CSS knowledge, photo-editing skills, and ongoing site updates.

Not checking the existing page rankings

Even if you don’t focus on your website’s SEO, your website must be ranking for some term on Google. Find out those terms and the pages which are performing on Google and take appropriate measures to preserve those rankings. You can find what keywords your website is ranking for by using tools like SEMRush and Moz. You can also check them on Google Search Console for free. You can put the URL of your website, and you will have the list of performing keywords in minutes. This practice can also help you discover some potential keywords for other pages as well.

Not identifying and eliminating underperforming content

Not every content works. Website redesigning is a great opportunity for marketers to eliminate the non-performing content from your website. Trimming the non-performing content can help you with multiple things like easy to manage, and the cleaner website provides quality content and less content to replicate on your new site.

Working on the design and copy separately

In web redesigning, copywriting and design go hand-in-hand. To create a high performing website, your content team and design team must work closely. Designing and copywriting both play a huge role in driving long-term results.

Conclusion

Many brands ignore the importance of “content” while redesigning their websites. But content plays a significant role in redesigning like content in copy, images, videos, ebooks, case studies, forms, and web pages. Content is everywhere. For creating a successful website, make sure you give importance to content in every stage of the process.

Source :-   https://setupmag.com/biggest-content-and-web-design-mistakes-during-web-redesigning/