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B2B Ecommerce Platform: How to Choose the Best Solution For Manufacturers And Wholesalers

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sandra samson

More than ever before B2B customers purchase online, so companies are embracing B2B ecommerce solutions to keep ahead of the competition. 

With so many options, it can be a daunting task to do the right thing when selecting the platform. Not all ecommerce solutions are equipped to deal with B2B transactions. 

In this article, we’ll give you a piece of advice on B2B platform evaluation factors and share a list of top 7 B2B ecommerce platform to launch your website.   

What is B2B commerce?

In comparison to B2C “business to customer” ecommerce where an individual customer purchases a product from an online store, B2B “business to business” ecommerce is an online business model that relates to sales transactions between different companies through online channels. 

B2B ecommerce facilitates sales transactions between wholesalers manufacturers and retailers and is typically a more complex process. For example, the B2C sales transaction is when a customer buys a dress or orders food from your website. An example of B2B sales would be an online retailer that sells computers to companies as its main objective is another business. 

B2B businesses have many stakeholders, unique compliance requirements, longer sales cycles that make the sales processes more complex.

Market overview of B2B ecommerce platforms

The B2B ecommerce market has been growing fast due to the significant influence of the worldwide online ecosystem and changing nature of B2B shoppers. According to Statista, in 2019 the worldwide B2B ecommerce market was estimated at $12.2 trillion. The US B2B ecommerce is forecasted to get $1.8 trillion by 2023.

These ecommerce statistics prove that it is high time for B2B businesses to change their strategy and adopt B2B ecommerce software in order to reap the benefits of this growing market. 

In our article, you’ll get an in-depth comparison of  top 7 B2B ecommerce market players of 2020:

  • Bigcommerce
  • Shopify Plus
  • Open Cart
  • Prestashop
  • SAP Hybris
  • Salesforce Commerce Cloud
  • Magento Commerce

Depending on the budget and scalability of a business, these solutions provide the advanced functionality tailored to industry-specific needs. Adopting mentioned ecommerce platform will give the possibility for B2B businesses to save time and resources and improve operational efficiency.

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