Start with an SEO website audit.
If you want to find out the best ways to increase search engine optimization for your website, you’ll want to start with an SEO website audit. An audit will help you identify your site’s strengths and weaknesses.
That way, you will be able to play to your strengths while making strategic improvements to the weaker areas of your SEO.
Improve site navigation.
Google wants to provide the best possible search engine experience for its users. For this reason, the search engine rewards sites that provide a positive user experience (UX). Part of offering a positive UX is making sure that your site is easy to navigate.
If site visitors cannot find what they are looking for, they will most likely leave your site.
This impacts your bounce rate and time visitors spend on your site as well as the number of pages they view. All of this impacts your search engine rankings.
Not to mention, poor navigation often leaves users with a negative perception of your brand. This can lead them to look to your competitors to get what they need.
Developing a clear navigational structure is a vital first step to helping visitors find what they are looking for on your site. The rule of thumb for navigation is to never make a page more than 3 clicks away. That means that every page on your site, even at the deepest levels, should be reachable in just 3 clicks.
Fix duplicate content.
Duplicate content issues can negatively impact your search engine optimization efforts. Google wants to reward those sites that have unique site content. So they penalize sites with duplicates. That’s why it’s important to regularly check your website for duplicate site content and fix these issues before they start to bring down your SERP rankings.
Optimize your website for mobile.
Mobile site optimization is no longer optional for businesses. As of 2015, Google now penalizes sites that are not optimized for mobile devices.
Why? Because over 55% of all searches come from mobile devices. Consumers are using sites like Yelp as search directories. And relying on Google maps to identify local businesses that can serve their needs in the moment.Crooked
Insert and improve your metadata.
If you want to rank higher on the Google search engine results page, you’ve got to make it easy for Google to decipher what your pages are about. Making sure you insert metadata or improve the existing metadata on your pages is a surefire way to increase search engine optimization results for your site pages.
Here are some elements you’ll need to consider when optimizing your metadata:
- Title – This is the title that will be displayed at the top of the browser window as well as the headline on the SERP. Include your keywords close to the beginning of the title.
- Description – The description is important because it shows up on the SERP and tells users what the page is about. Create a clear and accurate description of the page that’s brief while still emphasizing chosen keywords.
- Alt Tags – Alternative text descriptions, or alt tags, are used to describe any images, videos, or visual media that you use on your pages. This not only tells Google what your images are about but helps the search engine determine when to deliver this content in its image search results. If you want to improve your SEO then visit https://crooked.in/
Technians is an online marketing company and provides SEO Services in Gurgaon.
We have a retention rate of 96%, and most of our clients trust us with their websites for one year, two years, and more.
Our clients´ success is our success too.
We make sure their business grows and builds a massive and loyal customer base.
We provide SEO services to many big clients like PEPSICO, APOLLO FIEGE, MAX LIFE, PHILIPS, MARUTI SUZUKI, ICICI Bank.
We also provide services for social media marketing and many more internet marketing services
However, Google and Bing Advertising have turned out to be the best advertising platforms among all these.
Let’s dive into the five reasons why you should start using Google and Bing advertising right away!#1 ATTRACT NEW CUSTOMERSBoth Google and Bing enjoy billions of searches every month and, in the case of Google, every day.
So, if you manage to get your brand on the first search engine results page, you are highly likely to convert those prospects into customers.This is the reason both Google and Bing let brands target relevant ads at searchers.
Search engines gauge your ad relevance by considering your ad message, landing page, keywords, and so on.#2 BOOST YOUR WEBSITE TRAFFIC AND CONVERSIONSAdvertising on search engines helps drive traffic to your website immediately.
Search engine advertising enables brands to target potential customers within a specific mile radius of their business.
Print media, TV commercials, and radio usually reach a broad audience.
Without a doubt, it’s extremely important to rank better on GOOGLE than the rest with Digital Marketing.
Hence, SEO must always be attentive.Keyword research – when you target on the wrong keywords, you can damage your campaign which leads to less traffic.Identify your problemsAfter research work, it’s time to audit your site for problems that need to be fixed.
Main things to focus areSite errors that includeRedirecting any 404 pages to actual contentChanging 302 redirects to 301 redirectsUpdating duplicate content pages, Meta titles, and Meta descriptions.Website SpeedSpeed matters as customers cannot wait for the page to load.
Make sure you don’t lose your valuable customers because your site is slow.On-page OptimizationPage optimization plays a very important role to attract more customers to your site.
When your web page is relevant to the topic, you will gain more visitors than usual.
You can add links – Google pays more attention when you engage the site with relevant pages.Optimise your imagesUser experience is great when you add images on your website.
The world has changed, and we need to adapt our businesses along with it, check out our top tips for how to generate more business in a post COVID-19 society.Google My Business is a vital tool for local SEO and business owners have the chance to utilise it like never before.
Take a look below at some of the brand new GMB features and see which ones could be right for your organisation.Temporary ClosuresWith looming local lockdowns and the madness of March still fresh in our minds, Google My Business has given business owners the chance to temporarily close their establishments.
And, of course, if you have moved onto pastures new, you can mark your business permanently closed and remove your listing, also.Change Your Opening HoursIt could be that COVID-19 restrictions have meant that your opening hours have now changed.
Make sure you keep this up to date, as you don’t want any annoyed customers popping in past closing time!To change your opening hours, visit the Info tab and scroll until you find your hours of operation.Dine-in, Takeout & Contact-free DeliveryThousands of restaurants, bars and cafés have used these unprecedented times to diversify their businesses.
Even better, add your products to your account, too.Online AppointmentsIf your business can offer customers and clients appointments via online means, you’re possibly already ahead of the competition.
Ensure that your online booking platforms and working perfectly before advertising this service on Google My Business.Safety & Hygiene MeasuresOn the 11th of September, Google My Business added more in-depth health and safety attributes to their range.
Nowadays, where the economy is challenged and most people try online businesses and find other means of making money, getting the skills to do SEO is a huge advantage.
SEO is an effective way to improve website ranking on search engines or to capture the customer.
Read more about some of the growth factors of enterprises with SEO from our blog.
Selling your groceries to consumers through your physical store has been going on since years and will never be outdated, but have you ever wondered how an application for your grocery business can help you increase your revenue?Nowadays, people opt to buy groceries online, to save time and avoid crowded places.
Consumers get tired standing in long queues for purchasing what they want, sometimes they opt for another store to purchase groceries.
That is why Some of the grocery businesses have started to sell groceries online, which have proved beneficial to grocery businesses.According to StatistaThe U.S. online grocery market was estimated to generate sales worth of about 28.68 billion U.S. dollars in 2019, with sales forecast to reach 59.5 billion U.S. dollars by 2023from the above statistics we get to know that Purchasing groceries online is being practised by alott of people globally.
In this competitive and digital world, having a website and application for your business is becoming vital as Online selling is the new face of doing business.
you can get to know what are your customers expectations.
You can get to know how many customers and which customer is buying a particular product regularly.
