1. Send High-Quality Content
The first and foremost rule of email marketing is to send high-quality content to the subscribers. It must be relevant to the target audience and match their interests. After all, that is the reason why they decided to subscribe to your newsletter.
Since your goal is to integrate your email marketing campaign with SEO, you should always add inbound links to get readers from the email to your website. You can take two different paths – reference the corresponding posts in email messages or create content digests with URLs leading to specific articles.
2. Mind the Timing
Although content quality is by far the most important aspect of email marketing, there are many other things to keep an eye on in the process. Timing is one of those features that can strongly affect the success of your campaigns and SEO, respectively. Not only does when you send your emails play a factor but also how often you send them.
3. Write Appealing Subject Lines
An average office worker receives 121 emails a day, so you have every right to guess that your subscribers won’t be thrilled to see just another message in their inbox folders. For this reason, you need to write appealing subject lines to catch the attention of a typical subscriber.
4. Link to Social Media
With more than 3 billion active users, social media such as Facebook or Instagram give you a huge potential to boost website awareness. According to the research, email subscribers are 3 times more likely to share content on social platforms than leads coming through other channels.
5. Design a Beautiful CTA
Call-to-Action (CTA) buttons represent another element that can strongly influence the SEO potential of your email marketing campaign. CTA has to be well-designed and eye-catching in order to convince more subscribers to visit your site.
6. Mobile Friendliness
A vast majority of subscribers check emails on a smartphone. That is why emails not optimized for mobile devices get deleted by 80% of users and why not having a mobile friendly website actually hurts your SEO. You should bear this in mind while designing your email marketing campaigns and adapt all features so as to meet the criteria of mobile-friendliness.
Now, when you have a shop with the right name and maybe the product image on it, it will attract so many people from the road, and they will ask what you sell.
Some of these customers will notify other potential targets about your purchasing and product and store experiences.The first example is like a not optimized website, while it relates the second to optimized websites.SEO (Search Engine Optimization) is making web pages easy to find, easy to crawl, and easy to categorize.
And to do that, someone must ensure a higher ranking website in SERP (search engine results page).
To give you an idea of this, let's start with SEO facts - almost 14 billion online searches take place every month.The emergence of the global economy almost makes every business have an online presence.
To reach benchmarks, your website must be ranked higher at SERP, performing well in social media activities, and PPC activities (pay per click) must be perfect and other digital marketing tasks.For any business, they need advertising.
When any business is online, advertisements work best to collect a lot of web traffic.
