Edtech is booming and constantly evolving at a very high pace, Rekha Thomas from Seismic takes a closer look at these innovations through her sales lense
Sellers and teachers—at first glance, it may appear that these two professions are worlds apart. But if you dig a little deeper, a key objective for both is to educate. Teachers seek to impart knowledge to their students, while sellers attempt to educate prospective buyers about their product or service. Regardless of whether you are teaching algebra or selling software, the same talk track is unlikely to resonate with each member of your audience. Students are at different places in their subject matter knowledge, ability to learn, and even in their preferred mode of instruction. Similarly, buyers have unique business challenges, differing levels of understanding about a vendor’s solution, and even varying budget constraints. Successfully educating buyers, and students require a commitment to building personal connections and delivering engaging experiences.
Connect
Building relationships helps teachers understand who their students are—where they are in their learning journey, what their challenges are, and how they like to learn. And the most successful sellers are able to connect with their buyers—gaining insight into their pain points, how they prefer to consume information, and where they are on their path to purchase.
Making connections in virtual learning environments
The pandemic has wreaked havoc on education as we know it. Whether the delivery model is fully remote, hybrid, or in-person, the school looks and feels very different than ever before. In addition to reimagining curricula, group projects, and labs, teachers are desperately seeking new ways to build student connections, virtually. Microsoft Flipgrid, a video-based, social learning platform offers teachers and students one way to connect. Group discussion is a key aspect of the traditional learning toolkit, providing opportunities for students to share opinions, participate in discourse, and build connections with others. In a remote environment, teachers are faced with the challenges of online instruction, including the significant barrier of having students click “unmute” to participate in virtual discussions. Flipgrid provides a unique way to ‘see and hear’ everyone, allowing students to determine the right time to add their voice to a discussion, through video. Teachers record or upload videos on topics for discussion to a “grid” which can then be shared with their students. Students are then able to contribute to the discussion by recording a brief introduction and their own thoughts on the topic in a fun way. In addition to connecting groups of students around a topic, Flipgrid is also being used for asynchronous one-to-one interactions between counselors and students. Rather than setting up formal meetings or typing emails back and forth, students may choose to record video questions for their counselor who then responds with a video of their own. Students are able to share their voices, interact in an engaging way, and build stronger connections with peers and teachers, even in a virtual environment. The use cases continue to grow exponentially as communities of Flipgrid users share best practices with each other.
https://www.martechcube.com/connect-engage-edtech-innovations-teach-about-future-of-sales/
Ceros, the cloud-based, no-code design platform powering the most exceptional interactive digital content, announced today its acquisition of Prague-based Avocode, the revolutionary design-to-code platform used by companies including eBay, Panasonic and Tesla.
The purchase allows Ceros to improve the integration of the Avocode Open Design API and eliminate an all-too-familiar pain point for designers — how to bring design files from one platform over to another.Avocode’s technology, with which Ceros previously had integrated, saves designers time by converting design files from sources such as Adobe Illustrator, Adobe Photoshop and Sketch into interactive, online content via the Ceros Studio.
This process of taking original design files and bringing them to life online is seamless.
It requires no coding on the part of the designer, a hallmark of Ceros products.Avocode’s technology is perfectly suited to Ceros’ mission of helping the world unlock creativity, Ceros CEO Simon Berg said.
Interactive content marketing is a subset of general content marketing that is growing in popularity as internet users grow bored with an influx of static information and turn to customizable and interactive content to entertain themselves.
Online retailers and other online businesses are taking advantage of this consumer desire to interact with their media by providing interactive content services to draw traffic and inform potential customers of their products and services.Interactive content marketing differs from traditional content marketing in that the focus of the content is not consumption but interaction.
Traditional content marketing is comprised mostly of media like blog articles, pictures, videos, and other static media that serves its purpose by being seen.
Businesses that provide interactive content tools, on the other hand, are focused on content that caters to each individual consumer via user actions such as answering polls or inputting personal information.There are countless examples of interactive content, with some of the most popular being quizzes, quote calculators, live chats, and interactive graphs or charts.
For example, a store selling a physical product like sunglasses may create a quiz to match a user with their “perfect” pair.
A site that provides insurance or other services may include a quote calculator as their interactive content service, and a technical support website may benefit the most from live chats or interactive diagrams.The big draw of interactive content marketing is that it helps each consumer feel like they are receiving individualized service without the need for constant human input.
