Who doesn’t want organic ranking for its website? To suffice the need, search engine optimization is the process which should be undertaken. Executing SEO is one side of a coin, whereas inspecting the procedures as per SEO criteria stands for the other side. Observing both scenarios, no one could overlook the significance of SEO audit.
By performing an SEO audit, it helps surface the predicaments of website functioning. What next? You are therefore able to scale the ranking of your website in SERPs. Want to know about performing SEO procedures? Look down and you will be aware of the major phases.
1. Scrutinize the Technical Issues
In the first stage of an SEO audit, you are supposed to dig the technical issues on the website. It encompasses website speed, redirects, crawlability and site architecture and URL arrangement. First and foremost, website speed is the factor which will let you know how much time is utilized to load a site. It is critical in identifying bounce rate and providing an agreeable user experience as well.
Secondly, check for redirects like 301, 302 & 404 redirects. There should be minimum-to-no redirects and no broken links on your site considering the negative outcomes. Subsequently, examine the crawlability of your website and check the bugs and pertinent issues. Furthermore, analyze your URLs, they should be short and simple and website architecture for keywords, meta tags and internal links etc.
2. Identify On-site SEO Hurdles
Talking about website’s onsite optimization, carefully look into meta titles, descriptions, headlines, content, and internal linking. Starting with meta titles and descriptions, it should be catchy and topic relevant. Try your best to include keywords in both. Keep headlines short and clear. Readers must have an idea what the description will be about.
The content should also be SEO friendly. It must have proper keywords. They should not be stuffed and placed naturally keeping in view the readability of content. Last but not the least, it should be having links for adequate navigation.
3. Examine Organic Traffic
When it comes to internet marketing, one always longs for acquiring organic search traffic of the website. While performing an SEO audit, take a look at the website’s traffic statistics. It will give you an insight of your website’s performance. Use Google Analytics tool to check the traffic graph and observe whether it is increasing or decreasing.
If SEO policies have been implemented accurately, then the website’s organic visitors’ graph would be in increasing mode. And if you find a decreasing traffic score, then it is an indication to adjust the SEO methods.
4. Perform a Backlink Analysis
A backlink audit is not rocket science. By doing this, you can get to know which links work and which are redundant? Primarily, just grab the complete list of links with the help of a link audit tool, etc. Inspect your domains and links your website is having.
What you need to do is detect unnatural links for getting to know about the negative SEO attacks. Afterwards, just get rid of those bad links by disavowing them.
5. Highlight the Content Gap
Since SEO audit is done with an aim of amplifying website ranking, figuring out content gap is the part which you should never ignore. Do a competitor analysis first and then find out the keywords on which they rank. Later, make a list of such keywords which your site is missing.
Add those keywords to improve your content. After doing so, relaunch them. A word of caution is to avoid the repetition of keywords.
Wrapping up :
Most of the main fragments of the SEO audit have been highlighted in the script. This process is quite technical, but will not take days to do so. Moreover, ArhamSoft (Pvt) Ltd. could be your partner in performing your SEO audit adeptly.