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User interface text is copy written by UX designers so that people can interact with digital devices through text, menus and buttons.

If you look back to the first computers, the screens displayed user interface text without visuals.

They talk about the different terms as synonyms.

A formal training in communication is given priority when it comes to hiring a UX writer.

It helps improve communication between the product and the users immensely.

This makes your copy more precise and keeps the reader interested.

The digital transformation initiatives have been affecting the business executives across various industries.

A few years back, there used to be a time when the business professional would check the calendars on their PDA or personal digital assistants.

The Virtual Digital Assistants or VDAs such as Google Now and Siri by Apple help us in performing tasks hands-free, which ranges from scanning information on the emails to providing reminders on our current activities and even help us by suggesting travel routes.

A report published by Tractica has stated that the enterprise adoption VDAs will grow to 1billion active users by the year 2025.

During this period, the VDA market will be valued at $7.7 billion in terms of global annual revenue.User Involvement in Early Phases of Digital TransformationThe very first step in starting the digital transformations is defining which applications are to be built.

Also, one should consider the potential customers for the developed application.

The rise of Ad Blocking was a long and winding process that spurred from simple irritation and blossomed because of growing disturbing notion that ads are not what they seem which includes such concerns as monitoring user activity and adjusting content to user preferences.

It consists of two elements:

Request block — which prevents connection with an ad server.

Add whirlwind of paranoia caused by privacy-breaching scandals and exposed government surveillance programs and you have the perfect storm.

Lack of reaction to the privacy situation from the marketers caused a spike in applying for ad blockers.

11% of online people all over the globe are blocking the ads on the Internet

It is certain that the year 2018 will bring new challenges and opportunities for the UI design industry.

In the current age of machine learning, VR or VUI (Voice User Interface), and AR, we can expect the following trends to become more popular in 2018 and beyond.

A few of these trends are already in practice as the designers have started putting their efforts in making the user experience more lifelike and personalized since the year 2016. Pokémon Go is an epitome of such efforts.

All these trends indicate the fact that the lifeless experience will no longer prevail as the user passes through the paradigm shift from seeing to experiencing things.

Let us go through these top seven UI design trends:

You have figured out your business branding strategy, your financial model and target market and how you are going to market that product all over cyberspace.

And you do have options here:

Door Number One: Lots of friends will tell you how they know of entrepreneurs who have created their own websites and apps and had them up and running in half a day – complete with menus, page links, text/content, images, and even a shopping cart.

But when you begin to ask the deeper questions, like is it responsive for iPhone and Android access, and what tools are best to use, they become strangely silent.

It’s not just a question of time – it’s about getting the product that will work, that is appealing, and that will give your customers the best experience ever when they visit, consider what you offer, and hopefully make some purchasing/upgrade decisions.

And don’t forget that when you look for individual UX designers for hire, you have to make sure that they can further collaborate with the developers you’ll hire to code your product.

After entering the age of user experience, it not just has a seat at the table; instead, the good user experience has become table stakes, which, if not played well, the brands cannot even get out of the gate in the hyper-competitive market.

It’s often overlooked, which results in compelling the users to push the door instead of pulling it just to find something they have a need of.

Whether the door is pushed or pulled sounds trivial, but the tangible and intangible irritants add up and break the business users.

According to a report by Magnetic North, the 92% of the people have had a poor experience when dealing with UK brands that cost 234 billion Euros a year.

Let’s see the significant impact and measurable benefits of the intangible factor- ‘Positive User Experience’:

When the user interface is tested ahead of the product launch to identify the user experience it delivers, a ton of time and efforts can be saved which proves to be expensive when done later on.